Brand Tone

Professional and Expert, balanced with Approachable and Passionate

Brand Values

• •Expertise and Insight
• •Partnership and Service
• •Respect and Integrity
• •Quality and Value
• •Passion

Best Practices

• •Segment by Platform, Unify by Values
• •"We Get It" Mentality
• •Show, Don't Just Tell Expertise
• •Amplify Partner Voices
• •Create a Tone of Voice Guide

Social Perception

The perception of Allied Wine Group is overwhelmingly positive among its target audience, with customers praising their amazing, second-to-none service and effectiveness in increasing sales and handling logistics. They are seen as a company that 'gets the job done' and are positioned as one of the largest and most respected consignment agents by volume in Ontario, with no discernible negative sentiment.

Copy Examples

• •Your Partner in the Ontario Market. We combine 50 years of industry expertise with unparalleled service to connect your brand with Canadian tables.
• •Success in the Ontario wine market isn't just about what's in the bottle—it's about navigating a complex system. Our team handles the regulatory framework so you can focus on what you do best: making exceptional wine. Let's build your brand's presence, together. #WineIndustry #OntarioBusiness #LCBO
• •It all starts here. We're passionate about connecting the hard work and dedication of producers with wine lovers across Ontario. Every bottle has a story, and we're proud to help tell it. #WinePassion #VineyardLife #CraftWine
• •Curated Wines That Will Excite Your Customers
• •Allied Wine Group: Your Trusted Connection to the Canadian Palate.