Brand Tone

Aspirational, empowering, and friendly, balancing celebratory and confidence-boosting language with a relatable and humorous voice, positioning the brand as a partner in the customer's beauty journey.

Brand Values

• •Quality
• •Empowerment
• •Ethical Practices
• •Customer-Centricity
• •Accessibility

Best Practices

• •Always frame copy around what the customer can achieve, using active, inspiring verbs like "unleash," "transform," "create," and "celebrate."
• •Balance aspiration with relatability by injecting personality with behind-the-scenes content, humor, and relatable retail moments, especially on platforms like TikTok.
• •Ensure that the "vegan" and "cruelty-free" message is consistently present in product descriptions, social media bios, and relevant marketing campaigns.
• •Use descriptive and specific terms like "100% Raw & Virgin Human Hair," "HD Lace," and "seamless blend" to reinforce the premium nature of the products.
• •Maintain a friendly, helpful, and slightly playful tone when interacting with customers in comments or DMs to build a strong community relationship.

Social Perception

Positively perceived by customers who praise product quality and effective customer service. The brand fosters a fun and connected community, particularly on TikTok, through humorous and relatable content, and is seen as a go-to source for quality hair products and ethical cosmetics.

Copy Examples

• •Flawless blend, endless style. ✨ Our Malaysian Body Wave extensions aren’t just hair, they're a feeling. Experience the volume and quality that lets your confidence shine. #AlliedBeauty #HairGoals #LuxuryExtensions
• •From box to bombshell! Watch how seamlessly our HD Lace Frontal melts for a look that’s all you. Pro-tip: a little tint spray makes all the difference! Ready for your transformation? Tap the link in bio! #LaceFrontal #HairTutorial #DIYWig
• •Beauty with a conscience. 🌱 Our entire ‘Confidence’ eyeshadow line is 100% vegan and cruelty-free, because looking glamorous should never come at a cost to our furry friends. #VeganBeauty #CrueltyFree
• •Don't just dream of perfect hair—own it. This week only, get 15% off all Bundle Deals and unleash the glam you were born with. Your ultimate hair fantasy is just a click away.
• •Hey SoCal! 👋 Ready to elevate your look? Allied Beauty Supply is your local spot for premium, raw virgin hair and vegan cosmetics. Come feel the difference quality makes. #AlliedBeautySoCal #SouthernCaliforniaBeauty