Brand Tone

Passionate, Enthusiast-Driven, Community-Focused, Service-Oriented & Trustworthy

Brand Values

• •Passion
• •Quality & Originality
• •Fair Prices
• •Excellent Service
• •Community
• •Trust & Transparency
• •Empowerment (through knowledge)
• •Mexican Identity

Best Practices

• •Offer tips, guides, and be ready to answer questions, reinforcing the value of 'knowledge and assistance.'
• •Foster a sense of belonging: Use inclusive language ('we,' 'us,' 'our community,' 'fellow geeks') to make customers feel like they are part of something bigger.
• •Maintain transparency and build trust: Clearly communicate about product originality, fair pricing, shipping policies, and customer support, reflecting the stated values of trust and excellent service.
• •Showcase the Mexican Identity: Highlight that All Geek is a 100% Mexican company.
• •Always use the word 'Geek' to describe your target and products, because it's already part of your brand's name

Social Perception

A reliable, passionate, and community-oriented retailer dedicated hub for geeks in Mexico.

Copy Examples

• •Discover your Geek side
• •Explore With Us Your Geek Side
• •Check out our blog for tips, or reach out – we speak your language!
• •Supporting your passion with authentic products, fair prices, and a commitment to the geek community across Mexico.
• •All Geek is a 100% Mexican company.