Brand Tone

Aspirational & Stylish, Modern & Trendy, Confident & Bold, Approachable & Engaging, Quality-Conscious

Brand Values

• •Individuality & Self-Expression: Eyewear is presented as a tool to showcase personal style.
• •Fashion & Trend-Consciousness: Staying current with or setting fashion trends in eyewear.
• •Quality & Craftsmanship: Offering well-designed and durable products.
• •Confidence: Empowering customers through stylish eyewear.
• •Customer Focus: Valuing customer satisfaction and engagement (often seen through active social media and customer service).

Best Practices

• •Define Your Voice Clearly: Create internal guidelines that describe the brand's personality (e.g., "We are confident, but not arrogant. Stylish, but approachable. Modern, yet timeless in appeal.").
• •Know Your Audience: Understand who you're talking to. Tailor your language, references, and humor (if any) to resonate with your target demographic. For AEOM, this likely means fashion-conscious individuals who value self-expression.
• •Use "You" and "Your": Speak directly to the customer to make the copy feel more personal and engaging. Focus on how the product benefits them or makes them feel.
• •Emphasize Benefits, Not Just Features: Instead of just saying "durable acetate frames," say "Crafted from premium acetate for a look that lasts and comfort that stays with you all day." Connect the feature (acetate) to the benefit (durability, comfort, lasting style).
• •Maintain Consistency Across All Channels: Whether it's a tweet, an Instagram caption, a product description, or a customer service email, the underlying tone and core messaging should remain consistent to build a strong, recognizable brand identity. Regularly review content across platforms to ensure alignment.

Social Perception

Style Factor: Customers are drawn to the designs and how the eyewear complements their look. Variety: A wide selection of frames to suit different tastes and face shapes is often appreciated. Online Experience: Ease of browsing, purchasing, and the visual appeal of the website and social media contribute significantly. Price/Value Proposition: How customers perceive the quality and style relative to the cost. Brand Image: Whether the brand is seen as cool, sophisticated, accessible, or exclusive. Feedback in reviews and social comments would highlight if the brand is successfully projecting its intended image.

Copy Examples

• •Instagram Post (Image: Model confidently wearing bold sunglasses): Make the street your runway. Our latest collection is here to turn heads and elevate your every look. Dare to be seen. ✨ #AllEyesOnMe #AEOMEyewear #NewCollection #SunglassStyle #StatementMaker
• •Website Banner (New Optical Collection): Clearly You. Discover optical frames that blend timeless design with modern flair. Perfect vision, unparalleled style. See the world differently with AEOM Eyewear.
• •Facebook Ad (Targeting users interested in fashion accessories): Stop scrolling, start stunning! 😉 Find your perfect pair of shades or specs from All Eyes On Me Eyewear. From classic cool to runway-ready, we've got the styles you crave. Shop Now & Get 15% Off Your First Order!
• •TikTok Video Caption (Short clip showcasing various ways to style a pair of glasses): One frame, endless vibes. 🕶️ Which look is your fave? Show us how you rock your AEOMs! #AEOMStyleChallenge #EyewearTransformation #FashionTikTok #AllEyesOnMe
• •Email Subject Line (Promoting a Sale): Psst... Your New Favorite Eyewear is Now on Sale! 😉 Don't Miss Out - All Eyes On These Deals!