Brand Tone

Approachable and Friendly, Informative and Trustworthy, Holistic and Diverse, Enthusiastic and Positive

Brand Values

• •Quality and Trust
• •Customer Well-being
• •Community Focus
• •Holistic Approach
• •Transparency (implied)

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., friendly, informative, trustworthy, enthusiastic), along with examples of "do's and don'ts." Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. For Alleviate Wellness, this includes local community members interested in CBD, holistic wellness, and potentially niche hobbies like disc golf. Tailor language to resonate with them.
• •Prioritize Clarity and Honesty: Especially in the CBD industry, transparency is crucial. Use clear, straightforward language. Avoid making unsubstantiated health claims and be upfront about product sourcing and testing.
• •Maintain Consistency Across Platforms: Whether it's a Facebook post, website copy, or an in-store sign, the tone should feel consistent. This builds brand recognition and trust.
• •Infuse Values into Messaging: Regularly weave in core brand values like quality, customer well-being, and community focus into your copy. This reinforces what the brand stands for beyond just its products.

Social Perception

Positive Local Reputation, Niche Appeal, Trust in CBD, Limited Online Reach (beyond local)

Copy Examples

• •✨ Fresh Finds at Alleviate Wellness! ✨ Discover our new range of locally sourced CBD tinctures, perfect for finding your calm. We've handpicked these for their purity and potency, because your well-being is our priority. Swing by the boutique today and let us help you find your perfect match! #AlleviateWellness #CBDLife #ShopLocalStevensPoint #WellnessJourney
• •Soothe your body and mind with our Alleviate CBD Relief Balm. Crafted with high-quality, third-party tested CBD and natural botanicals, it’s designed to target discomfort and promote relaxation exactly where you need it. Trust in nature, trust in Alleviate. #CBDbalm #NaturalRelief #TestedForYou
• •Weekend wellness looks a little something like this: a refreshing kombucha from our tap, browsing unique crystals, and finding the perfect CBD treat to unwind. What's your favorite way to alleviate stress? Share with us! #AlleviateWellnessCBD #HolisticHealth #KombuchaBar #CrystalHealing #CBDCommunity
• •Curious about CBD? At Alleviate Wellness, we believe in informed choices. That's why we ensure all our products meet rigorous quality standards. CBD works with your body's natural systems to help promote balance and well-being. Visit us in-store for a friendly chat – we’re here to answer your questions! #CBDEducation #YourWellnessPartner #TrustedCBD
• •Your Stevens Point oasis for well-being. Alleviate Wellness offers premium CBD, unique crystals, refreshing kombucha, and even disc golf gear! We carefully select every item to help you live better. Stop by 3507 Church Street – find your calm, find your fun. #AlleviateWellnessWI #SupportLocal #CBDStore #WellnessBoutique