Brand Tone

Rebellious, Humorous, Unapologetic, Streetwise, Edgy

Brand Values

• •Freedom
• •Individuality
• •Non-conformity
• •Humor as a coping mechanism

Best Practices

• •Maintain a consistent tone across all platforms, tailoring content to each channel while staying true to the core brand values.
• •Emphasize the themes of freedom, rebellion, and humor in all messaging.
• •Use bold and direct language to convey the brand's unapologetic attitude.
• •Incorporate edgy humor and sarcasm to engage the audience.
• •Share the origin story of the brand and the inspiration behind designs.

Social Perception

The brand is perceived as rebellious and humorous, appealing to individuals who value freedom and non-conformity. The bail bonds service is viewed as professional and empathetic.

Copy Examples

• •"The Only Handcuffs I Like Are on My Bed"
• •"Catch Me If You Can"
• •"Freedom is non-negotiable."
• •"Breaking free from the ordinary, one tee at a time."
• •"Too legit to quit... avoiding handcuffs since day one."