Brand Tone

Whimsical, Playful, Friendly, Approachable, Artistic, Creative, Slightly Eccentric, Witty, Joyful, and Optimistic

Brand Values

• •Joy and Happiness
• •Creativity and Originality
• •Quality and Functionality
• •Artistic Integrity
• •Customer Connection

Best Practices

• •Embrace Whimsy Consistently: Use playful language, imaginative descriptions, and a lighthearted tone across all communications. Words like 'delight,' 'quirky,' 'charming,' 'playful,' and 'smile' should be staples.
• •Highlight the Artist: Continuously reinforce that these are 'Allen Designs by Michelle Allen.' Share her story, inspiration, and creative process to maintain authenticity and the artist-driven appeal.
• •Focus on Emotion: Connect with the core value of bringing joy. Copy should emphasize how the products make people *feel* – happy, cheerful, amused, and how they transform a space into something more personal and lively.
• •Use Vivid, Colorful Language: Mirror the visual vibrancy of the products in the text. Descriptive adjectives that evoke color, texture, and personality will enhance the brand's image.
• •Maintain Authenticity and Relatability: Whether it's a blog post from Michelle or a product description, the voice should remain genuine, slightly informal, and approachable, reflecting the 'imperfect, slightly eccentric, witty quality' Michelle Allen herself values.

Social Perception

Purveyor of Unique and Artistic Gifts, High-Quality and Well-Crafted, Cheerful and Smile-Inducing, Artist-Driven and Authentic

Copy Examples

• •Product Description (for a whimsical clock): 'More than just time-tellers, our clocks are conversation starters! Each hand-painted design, dreamed up by artist Michelle Allen, is crafted to bring a daily dose of delight and a sprinkle of witty charm to your walls. Which quirky character will you choose to make you smile every hour?'
• •Social Media Post (Instagram - showcasing a new planter): 'Say hello to the newest personality in the Allen Designs family! 🌱 This little critter isn't just a planter; it's a promise of cheer and a pop of playful artistry for your favorite green pals. Handcrafted with love and a touch of the delightfully unexpected. #AllenDesignsStudio #WhimsicalHome #PlantParentJoy #MichelleAllenArt'
• •Email Subject Line: 'Psst... Your Daily Dose of Whimsy Awaits! ✨ New Arrivals from Allen Designs!'
• •Product Tag Line: 'Allen Designs Studio: Handcrafted happiness for your home.'
• •About the Artist Snippet: 'Meet Michelle Allen, the heart and hands behind Allen Designs Studio! Fuelled by a love for the quirky and a passion for bringing smiles, Michelle pours her unique artistic vision into every piece, creating functional art that’s as joyful as it is distinctive.'