Brand Tone

Personal, Creative, and Encouraging

Brand Values

• •Support for Local & Small Business
• •Creativity & Personalization
• •Community & Collaboration
• •Entrepreneurial Spirit

Best Practices

• •Lead with the 'Why': Always circle back to the brand's story. Start with the passion for creating and the journey from a small gig to a full-time business. This builds an authentic connection.
• •Use Inclusive and Encouraging Language: Employ words like "we," "together," "create," and "your" to make customers feel like part of a creative community. Frame making and crafting as accessible and fun for everyone, regardless of skill level.
• •Highlight the Local Angle: Regularly mention Sherwood Park, The Makers Keep, and the importance of supporting local artisans. This reinforces community values and pride of place.
• •Show, Don't Just Tell: Use high-quality visuals of the products being made and used by real people. Feature photos from workshops to showcase the fun, collaborative environment you've created.
• •Maintain a Consistent Voice Across Platforms: Whether writing a product description, a social media post, or an email, the tone should always feel like it's coming from the same creative, friendly, and entrepreneurial source. Keep the voice personal and avoid overly corporate language.

Social Perception

All Decked Out Events is perceived as a trusted local artisan and a community-oriented creative hub.

Copy Examples

• •Unleash your inner artist! ✨ Join us for our next Sign Making Sip & Create workshop and turn a blank piece of wood into your new favorite piece of home decor. Grab a friend, a glass of something nice, and let's make something beautiful together. No experience needed—just good vibes! Link in bio to book your spot.
• •Your Coffee, Your Style. Create a one-of-a-kind mug with your favorite quote, a cherished photo, or a fun design. Perfect for gifts or for making your own morning routine a little more 'you'. Start designing today!
• •Getting your bride tribe ready? 💍 From custom proposal boxes to personalized champagne flutes and matching tees, we help you celebrate in style. Let's create the perfect keepsakes for your special day. Shop our wedding collection now!
• •From a small side hustle with a Cricut to a full-blown creative studio in the heart of Sherwood Park! All Decked Out is here to bring your ideas to life on everything from apparel to home decor. Every item tells a story—let us help you tell yours.
• •Just Dropped: More Local Love! ✨ We've just added a new line of locally-inspired apparel and 'Pot Life' planters to the shop. Perfect for showing off your community pride or gifting to a fellow local enthusiast. Come see what's new at The Makers Keep or shop online!