Brand Tone

Sophisticated, aspirational, and quality-focused

Brand Values

• •Quality and Craftsmanship
• •Individuality and Style
• •Customer Satisfaction
• •Curated Selection
• •Sustainability

Best Practices

• •Align Actions with Words: Resolve customer service and fulfillment issues.
• •Embrace Transparency and Empathy in Customer Service: Overhaul customer service communication.
• •Showcase Authenticity and Build Trust: Use testimonials from genuinely satisfied customers.
• •Consistent High-Quality Visuals and Language: Continue to use high-quality imagery and sophisticated language.
• •Develop Clear and Consistent Messaging Pillars: Define 3-4 core messages that reflect Inwohn's values.

Social Perception

Divided: Positive for product range and quality; Negative due to fulfillment, delivery, and customer service issues.

Copy Examples

• •Headline: Elevate Your Everyday. Discover Timeless Design. Body: At Inwohn, we believe your home is a sanctuary. Explore our curated collection of premium furniture and decor, crafted for enduring style and uncompromising quality. Invest in pieces you'll cherish for years to come. Shop now for swift, reliable delivery.
• •Headline: The Art of Living, Delivered. Body: Experience the Inwohn difference. From iconic designs to contemporary must-haves, each piece in our collection is chosen for its exceptional craftsmanship and ability to transform a house into a home. Enjoy a seamless shopping experience, 90-day returns, and dedicated support.
• •Headline: Curated for Quality, Designed for You. Body: Don't just furnish your home, define it. Inwohn brings you a selection of Europe's finest home brands, ensuring every item meets our highest standards of beauty and durability. Create a space that truly reflects your individuality.
• •Headline: Sustainable Style, Lasting Elegance. Body: Make a conscious choice for your home. Inwohn is committed to offering high-quality, durable pieces and eco-friendly packaging. Invest in timeless design that's built to last and kind to the planet.
• •Headline: Your Vision, Our Expertise. Body: Crafting your perfect living space is an art. Our knowledgeable team is here to assist you, from product selection to design advice. Experience the joy of a beautifully appointed home with Inwohn's commitment to quality and service you can trust.