Tono de Marca

Friendly and Approachable, Conscious and Purpose-Driven, Simple and Direct, Confident (but Humble), Educational and Transparent

Valores de Marca

• •Sustainability
• •Comfort
• •Simplicity
• •Innovation
• •Transparency
• •Customer Focus

Mejores Prácticas

• •Prioritize "Comfort with a Conscience": While sustainability is a core pillar, lead with the direct benefit of comfort. Weave in the eco-friendly aspects as the "how" and the "why" behind that comfort, making the sustainable choice the easy and desirable one.
• •Keep it Simple and Jargon-Free: Mirror the minimalist design of the products in the language. Explain complex sustainability concepts in an accessible way. Avoid overly technical terms unless clearly defined.
• •Embrace a Conversational, Friendly Voice: Write as if you're talking to a friend. Use contractions, ask questions, and maintain an upbeat, positive tone. Phrases like "Meet the..." or "Say hello to..." work well.
• •Be Transparent and Specific (but not preachy): Instead of vague claims, provide concrete examples of sustainable practices (e.g., "laces from recycled bottles," "soles from sugarcane"). Let the facts of your efforts inspire, rather than lecturing.
• •Use "Nature-Inspired" Language Consistently: Reinforce the brand's connection to natural materials by using words like "earth," "nature," "breezy," "soft," "light," "renewable," and referencing the specific natural origins (wool, tree, sugar).

Percepción Social

A Leader in Sustainable Footwear, Provider of Highly Comfortable Shoes, A Modern, Direct-to-Consumer Brand, Innovative and Forward-Thinking, Having a Strong Brand Identity

Ejemplos de Copy

• •Headline for a new sustainable material: "Step Lighter, Live Brighter. Introducing [New Material] – Nature’s latest gift to your feet (and the planet)."
• •Product Description Snippet (Wool Runner): "Imagine your coziest wool sweater, but for your feet. Our ZQ Merino wool isn't just incredibly soft and breathable; it's also helping us pioneer regenerative farming. Good for you, good for the sheep, good for the Earth. It’s that simple."
• •Social Media Post (Instagram): "Sun’s out, adventures calling! ☀️ Our Tree Runners are made with breezy eucalyptus fibre to keep you cool and comfy, no matter where your wanderlust takes you. Plus, they’re crafted with way less water than cotton. How’s that for a win-win-win? #Allbirds #NaturallyComfortable #SustainableAdventures #MadeFromNature"
• •Email Subject Line: "Comfort That Doesn’t Cost the Earth. Literally."
• •About Us Section Snippet: "We’re not just making shoes. We’re trying to make better things in a better way. By harnessing the genius of Mother Nature—think super-soft wool, breezy trees, and bouncy sugarcane—we’re on a mission to create outrageously comfortable footwear that treads a little lighter on our planet. Every step counts."