Brand Tone

Intelligent, Playful, and Surreal

Brand Values

• •Perception & Consciousness
• •Authenticity & Craftsmanship
• •Artistic Integrity
• •Tasteful Sensuality
• •Accessibility

Best Practices

• •Always frame the work around its core idea: challenging perception and exploring multiple realities. Use words like "discover," "look closer," "illusion," and "perspective" to maintain the intelligent and surreal tone.
• •Consistently mention that the works are single-exposure photographs, not digital composites, using phrases like "captured in-camera," "real at every level," and "no digital manipulation" to reinforce authenticity.
• •Use playful and witty language, including clever titles, puns, and engaging questions, to reflect the humor in the art and maintain an approachable, smart tone.
• •Regularly integrate the origin story of Allan Teger's transition from psychology professor to artist, reinforcing the intellectual and intentional nature of the brand.
• •Maintain a tasteful and artistic voice when discussing the use of the human form, using professional language like "the nude form" or "the body as a landscape" to keep it in the realm of fine art.

Social Perception

Innovative, intellectually stimulating, and respected, while being unique and tastefully challenging.

Copy Examples

• •At first glance, a landscape. Look again. In a world of digital tricks, our Bodyscapes® are created in a single, real moment. It’s not an illusion created by a computer, but a new reality captured by the camera. What do you see? #AllanTeger #Bodyscapes #FineArtPhotography #Surrealism #NoPhotoshop
• •Your perception is the masterpiece. Allan Teger’s Bodyscapes® challenge you to see the world differently, where the human form and sweeping landscapes become one. Discover art that’s more than a picture—it's a perspective.
• •The perfect fairway. This piece, 'The 19th Hole,' captures the playful spirit of the game set against a landscape you might not recognize at first. A former psychology professor, artist Allan Teger created this image to explore the idea of coexisting realities. It’s a guaranteed conversation starter and a witty addition to any art collection. Photographed as a single exposure and printed on archival paper to last a lifetime.
• •Art born from psychology. Allan Teger, Ph.D., traded the lecture hall for the darkroom to ask a single question in a new way: Can two realities exist at the same time? The result is Bodyscapes®, a celebrated 40-year collection of work that fuses the surreal with the sensual, and the playful with the profound.
• •This is Not a Landscape. (And It’s Not Photoshop, Either.)