Brand Tone

Intelligent & Informed, Intriguing & Suspenseful, Authentic, Approachable (on certain platforms)

Brand Values

• •Authenticity/Realism
• •Intelligence/Knowledge
• •Storytelling
• •Intrigue/Suspense
• •Legacy/History

Best Practices

• •Maintain an "Insider" Voice: Leverage the author's purported background. Use language that suggests a deeper understanding of the world of espionage and international politics, without becoming overly academic. Phrases like "For those who know..." or "The unwritten rules of the game..." can create this effect.
• •Balance Intrigue with Information: In all communications, aim to pique curiosity while also providing substance. Tease plot points but also share interesting facts, historical context, or insights related to the books' themes, reinforcing the "intelligent" aspect of the brand.
• •Adapt Tone to Platform, Not Core Values: While Instagram and TikTok might use more casual or visually punchy language than a blog post, the underlying values of authenticity, intelligence, and intrigue should remain. For example, a TikTok could be a fun "spy fact" that still ties back to the realism valued by the brand.
• •Consistent Terminology & Themes: Regularly use keywords and themes central to the brand, such as "espionage," "Cold War," "Baltic states," "intrigue," "betrayal," "authenticity." This reinforces brand identity and helps with SEO.
• •Engage Authentically: When interacting with readers on social media, maintain the established brand persona. Respond thoughtfully to questions, share relevant content from other authoritative sources, and foster a community around the shared interest in intelligent thrillers.

Social Perception

Knowledgeable and authentic voice in the espionage thriller genre, specializing in a specific sub-genre (Baltic-set espionage). The primary challenge appears to be discoverability beyond the existing follower base.

Copy Examples

• •For a new book release (Intriguing & Suspenseful): The shadows of the Cold War never truly faded. They just found new faces, new allegiances. Dive into [Book Title], the latest electrifying thriller from Allan Dayle. Betrayal lurks in every cobblestone alley. Pre-order your escape now.
• •For a blog post promotion (Intelligent & Informed): Beyond the fiction: What does it *really* take to craft an authentic spy? Allan Dayle pulls back the curtain on the meticulous research and real-world inspiration behind 'The Expatriates' series. Read the latest blog post – link in bio.
• •For an Instagram visual (Authentic & Intriguing): (Image: Moody shot of a historic European city street) Every city has its secrets. Every secret has its price. Allan Dayle's thrillers transport you to the heart of the intrigue. #Espionage #ThrillerReads #AllanDayleAuthor #BalticMysteries
• •For a TikTok video promo (Approachable & Suspenseful): (Video: Quick cuts of spy-related imagery, ending on book cover) Think you know spies? 🤫 Think again. Get your adrenaline fix with Allan Dayle's latest. Link in bio if you dare. #SpyThriller #BookTok #MustRead #AllanDayle
• •Facebook Ad targeting fans of the genre (Informed & Intriguing): Tired of predictable plots? Allan Dayle, drawing on decades of experience in international diplomacy, delivers espionage thrillers so real, you'll check your locks twice. Discover 'The Expatriates' series – where fiction meets chilling reality.