Brand Tone

Personal, Vibrant, and Empowering

Brand Values

• •Artisanal Craftsmanship
• •Quality and Authenticity
• •Individuality and Self-Expression
• •Joy and Passion
• •Transparency

Best Practices

• •Always Use "I" and a Personal Signature: Whether it's a website bio, email newsletter, or social media caption, write from Alison's first-person perspective. Signing off with 'Ali x' reinforces the personal connection.
• •Embrace a Vocabulary of Joy and Color: Consistently use vibrant, positive, and sensory words. Examples: joyful, vibrant, playful, radiate, sparkle, delicious, dream, adore, pop of colour, feast for the eyes.
• •Tell the "Handmade" Story Repeatedly: Never let the audience forget the value of craftsmanship. Regularly share behind-the-scenes content, explain the lampworking process, and highlight the quality of the materials. This justifies the price point and builds appreciation for the art form.
• •Connect Jewellery to Emotion: Frame the products not just as accessories, but as mood-boosters and confidence-builders. Use phrases like 'dopamine dressing,' 'wear your joy,' and 'a dose of happiness' to link the jewellery to positive feelings.
• •Engage Like a Friend: Respond to comments and messages with warmth, gratitude, and personality. Use emojis where appropriate (🌈✨💖) to maintain the vibrant and approachable tone. Ask questions to foster a sense of community and conversation.

Social Perception

Highly positive, authentic, and trustworthy. Products are seen as unique, well-crafted, and joyful. The brand is viewed as a personal and relatable small business due to the founder's strong presence, fostering a sense of community.

Copy Examples

• •Headline: Wear your sunshine. ☀️ Body: Our new Fiesta collection is all about bottling that holiday feeling. I handcraft every single glass bead in my Bristol studio, pouring in all the colour and joy I can find. Ready to add a little dopamine to your day? Tap to shop. #AllAboutTheBeads #HandmadeJewelleryUK #DopamineDressing #ColourfulJewellery #StatementEarrings
• •Headline: Life’s too short for boring jewellery. Sub-headline: Discover vibrant, handmade beaded jewellery designed to make you smile. Wearable art, made with passion in the UK. Button: Shop The Collections
• •Subject: A little colour therapy for your inbox... Body (preview text): Hello lovely! I was just in the studio finishing a new batch of Rainbow Love bracelets and I couldn't wait to show you...
• •Headline: From my hands to yours. Body: People often ask what lampworking is... it’s my moment of creative sanity! It involves playing with fire (safely!), melting colourful glass rods, and shaping them into the unique beads you see in my jewellery. Every piece holds a little bit of that magic. Thank you for supporting my passion. - Ali x #MakerMonday #StudioLife #ArtisanJewellery #HowItsMade
• •Headline: Find Your Signature Piece. Body: You are one of a kind. Your jewellery should be too. At All About the Beads, Alison Perry handcrafts vibrant, statement jewellery for women who love colour and celebrate individuality. Free UK shipping on orders over £80. Call to Action: Shop Now