Brand Tone

Bohemian and Free-Spirited, Friendly and Approachable, Passionate and Authentic, Creative and Unique, Ethically Conscious (to an extent)

Brand Values

• •Individuality and Self-Expression
• •Nostalgia and Timelessness
• •Craftsmanship and Uniqueness
• •Ethical Considerations
• •Customer Connection
• •Joy and Passion

Best Practices

• •Embrace Storytelling: Weave in the brand's origin, Audrey's passion for travel, vintage, and 70s design into product descriptions and social media posts. This adds depth and authenticity.
• •Use Evocative, Sensory Language: Employ words that evoke the feeling of the bohemian, free-spirited, and vintage aesthetic (e.g., "flowing," "dreamy," "sun-drenched," "whispers tales," "gypsy vibe," "wild spirit").
• •Maintain a Friendly, Inclusive Voice: Address the audience warmly (e.g., "gorgeous bohemian babes," "lovelies"). Be approachable and invite interaction by asking questions and offering styling help.
• •Highlight Uniqueness and Ethical Aspects: Consistently mention the one-of-a-kind nature of many items, the use of vintage and upcycled fabrics, and ethical sourcing. This reinforces core brand values.
• •Stay True to the Aesthetic Visually and Verbally: Ensure that the language used always complements the visual style of the brand (70s, bohemian, vintage). Use relevant hashtags that reinforce this identity (#70sStyle, #BohoChic, #VintageFashion, #Fairycore, #CottageCore).

Social Perception

Loved for Unique Finds, Positive Customer Service, Aesthetic Appeal, Quality Garments, Ethical Image (with some nuance), Inspiring

Copy Examples

• •Instagram Post (showcasing a new handmade dress): "Float into your next adventure with our latest one-of-a-kind dream dress! 🌿✨ Handmade with love from vintage Indian sari silk, its billowing sleeves and 70s-inspired print are pure magic. Perfect for the free spirit who dances to her own beat. DM us to make this unique beauty yours before she vanishes! #AllAboutAudrey #BohoDream #VintageSoul #HandmadeMagic #70sStyle"
• •Website Product Description (for a vintage Phool dress): "A true treasure for the discerning vintage lover. This original 1970s Phool dress whispers tales of bohemian days and sun-drenched festivals. With its iconic Indian print and flowing silhouette, it’s a wearable piece of history. Ethically sourced and lovingly preserved, ready to continue its journey with you. Embrace the authentic free-spirited vibe. #VintagePhool #70sFashion #BohemianClassic #EthicalVintage #OwnAStory"
• •TikTok Video Caption (models twirling in new collection): "Sun’s out, souls out! ☀️ Our new collection just dropped, full of dreamy handmade pieces & rare vintage gems ready for your summer escapades. Think flowing fabrics, wildflower prints, and that unmistakable 70s spirit. Tap the link in bio to find your wild! 🌸 #ShopAllAboutAudrey #BohoChic #VintageVibes #NewArrivals #EthicallyMade #GypsySoul"
• •Facebook Ad (targeting lovers of unique, ethical fashion): "Tired of fast fashion? Discover All About Audrey, where every piece tells a story. ✨ We curate stunning 60s & 70s vintage and create unique bohemian designs from ethically sourced vintage fabrics right here in Brighton. Find clothing as unique as you are. Shop online or visit our North Laine boutique! #SustainableStyle #VintageBrighton #BohemianFashion #EthicalClothing #OneOfAKind"
• •Email Newsletter Snippet (announcing a sale or event): "Hey gorgeous bohemian babes! ✨ Get ready to sprinkle a little extra magic into your wardrobe. For a limited time, discover [discount/event details] on our curated collection of vintage treasures and handmade wonders. Audrey’s passion for flowing dresses and 70s charm is woven into every piece. Don't miss out on finding something truly special! #AllAboutAudreySale #VintageFinds #BohoStyle #LimitedTime"