Brand Tone

Calm & Serene, Sensory & Evocative, Mindful & Intentional, Artisanal & Passionate, Eco-Conscious & Responsible

Brand Values

• •Sustainability
• •Self-Care & Well-being
• •Authenticity & Craftsmanship
• •Nature-Inspired
• •Positive Impact

Best Practices

• •Embrace Sensory Language: Consistently use descriptive and evocative words that appeal to the senses (smell, sight, touch/feeling) to describe the fragrances and the ambiance they create (e.g., "soft flicker," "enticing aroma," "leafy aroma," "uplifting blend").
• •Highlight Natural & Sustainable Elements: Always reinforce the use of soy wax, essential oils, botanical ingredients, and eco-friendly practices in product descriptions, social media posts, and all communications. This is a core differentiator.
• •Maintain a Calm and Mindful Tone: Ensure the voice across all platforms is soothing, gentle, and encourages moments of peace and self-care. Avoid overly aggressive or salesy language. Focus on benefits like relaxation, nostalgia, and creating a positive atmosphere.
• •Tell the Story of Craftsmanship: Remind the audience that products are handcrafted, made in small batches, and born from a passion for quality and sustainability. This builds a connection and justifies the luxury positioning.
• •Visually Align with Serenity and Nature: Ensure all imagery and visual content (website, social media, ads) reflects the brand's calm, natural, and luxurious aesthetic. Think soft lighting, natural settings, and minimalist elegance.

Social Perception

Customers perceive Alkimi Living as a provider of high-quality, luxurious home fragrance products that deliver on their promise of beautiful and effective scents. The brand is seen as eco-conscious and trustworthy due to its emphasis on natural ingredients and sustainable practices. Users appreciate the calming, soothing, and mood-enhancing qualities of the products, often associating them with relaxation and positive memories. There's an appreciation for the handcrafted nature and the brand's commitment to authenticity.

Copy Examples

• •Alkimi Living: Where Serenity Meets Sustainability. Immerse yourself in the gentle embrace of nature. Our handcrafted soy candles, blended with the purest essential oils, invite moments of calm and mindful reflection into your sanctuary. Breathe deep, live slow.
• •Evoke Memories, Inspire Stillness. Each Alkimi Living fragrance is a carefully composed story, designed to transport your senses and nurture your soul. Discover scents that fill your home with peace and an aura of natural luxury.
• •Handcrafted for Your Home, Kind to Our Earth. Experience the art of slow living with our eco-conscious candles. Lovingly poured in small batches, using sustainable soy wax and botanical essences, they offer a clean burn and a clear conscience.
• •Your Daily Ritual of Calm Awaits. Unwind and reconnect with Alkimi Living. Let the soft flicker and evocative aromas of our luxury scented candles transform your space into a haven of tranquility and well-being. Simple self-care, naturally.
• •The Essence of Nature, Bottled for Your Soul. From the uplifting zest of citrus to the grounding notes of a virgin forest, our home fragrances are a tribute to the earth's finest botanicals. Bring the harmony of the outdoors in, sustainably and beautifully.