Brand Tone

Elegant, Traditional, and Celebratory.

Brand Values

• •Heritage and Tradition
• •Quality and Craftsmanship
• •Joy and Celebration
• •Originality and Artistry

Best Practices

• •Lead with "Celebration": Frame all communication around special moments and joy. Use words like "celebrate," "cherish," "moments," "unforgettable," and "special occasion" to reinforce the brand's position as a part of customers' happy memories.
• •Emphasize "Handmade" and "Heritage": Consistently use phrases like "Handcrafted since 1994," "A tradition of taste," and "Made with natural ingredients" to build trust and highlight the brand's core values of quality and tradition.
• •Use Elegant and Evocative Language: Describe the products with sensory details. Instead of "tasty cake," use "velvety cream," "delicate layers," "rich chocolate ganache," and "vibrant berry coulis." This elevates the perception of the product.
• •Maintain Visual Excellence: Ensure all imagery aligns with the elegant and celebratory tone. Photos should be bright, clean, and professionally styled. User-generated content should be curated to feature only high-quality images that fit the brand aesthetic.
• •Engage with Grace: When responding to comments and reviews online, maintain a warm, professional, and graceful tone. Address customers by name, thank them for their feedback, and express happiness that ALKAVÀ could be a part of their celebration. This personal touch reinforces the brand's value of customer joy.

Social Perception

The public perceives ALKAVÀ as a reliable, high-quality provider of specialty cakes and desserts, a go-to for special occasions. The emphasis on handmade products and natural ingredients cultivates a premium, trustworthy image, while their aesthetic appeal makes their creations beautiful and "Instagrammable."

Copy Examples

• •Elegance you can taste. Introducing our new vintage-inspired cake, handcrafted with love and the finest ingredients. A timeless centerpiece for your most cherished moments. #Alkava #VintageCake #Celebration #Handmade
• •Planning your dream wedding? Let us create the perfect cake. From classic designs to modern masterpieces, our handmade creations have been part of love stories since 1994. Book your tasting session today and let's design your sweet centerpiece together.
• •Handmade Traditions, Joyful Celebrations. Discover cakes and desserts crafted with passion from the highest quality natural ingredients since 1994.
• •A Taste of Summer: Our New Berry Collection is Here! Hello [Customer Name], embrace the taste of the season! Our master confectioners have crafted a new, limited-edition collection featuring the freshest summer berries. Perfect for picnics, parties, or a simple moment of indulgence. Explore the collection and bring a little sunshine to your table.
• •The Legendary ALKAVÀ Cake: The cake that started it all. A treasured recipe passed down through our history, featuring poppy seed biscuits layered with a delicate coffee butter cream, walnuts, and meringue. This is more than a dessert A It's a taste of our heritage, handmade just for you.