Brand Tone

Professional, reassuring, premium, modern, calm, and supportive, focusing on wellness and quality of life.

Brand Values

• •Quality and Safety
• •Wellness and Self-Care
• •Nature and Science
• •Lifestyle Integration

Best Practices

• •Always start from a place of understanding the customer's problems (stress, poor sleep, need for relaxation). Use language that shows you understand and have a solution.
• •Consistently feature the phrase "Made in Japan" as a marker of quality, safety, and trust in product descriptions, headlines, and marketing materials.
• •Avoid hype and overly aggressive sales language. The copy should be as clean and professional as the website's design. Let the quality of the product speak for itself.
• •Frame the products not just as supplements, but as tools for a better lifestyle. Use visuals and words that connect the natural origins of CBD with modern, aspirational activities (e.g., yoga, creative work, outdoor relaxation).
• •Provide clear, simple explanations about what CBD is and how it works. A well-informed customer is a confident customer. Position the brand as a trustworthy expert in the wellness space.

Social Perception

A niche but positive brand, perceived as high-quality, trustworthy, aesthetic, and desirable, especially within the Japanese CBD and wellness community.

Copy Examples

• •Rediscover Your Calm. High-quality CBD, crafted in Japan for your peace of mind.
• •Your daily ritual of relief. Each gummy is a precise, flavorful step towards a more balanced and stress-free you. Embrace wellness, naturally.
• •Weekend wellness, powered by nature. Our collaboration with @NaturalMountainMonkeys brings the tranquility of the outdoors to your daily routine. How do you find your balance? #Aliviol #CBDJapan #WellnessJourney
• •Stressed? Find Your Natural Support System.
• •At Aliviol, we believe that well-being is a right, not a luxury. That’s why we meticulously craft our CBD products in Japan, blending the power of nature with a commitment to safety and quality. For your rest, for your relief, for your life.