Brand Tone

Empathetic, Professional, Supportive, Direct & Informative

Brand Values

• •Independence
• •Quality of Life
• •Customer-Centricity
• •Accessibility/Affordability
• •Trust & Reliability

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone (e.g., empathetic, professional, supportive), lists "words we use" and "words we avoid," and provides examples. Share this with anyone creating content.
• •Focus on "You" (The Customer): Frame copy around the customer's needs, challenges, and aspirations. Use "you" and "your" more than "we" and "our." This naturally fosters an empathetic and customer-centric tone.
• •Emphasize Solutions and Benefits, Not Just Features: While features are important, always connect them back to how they improve the customer's life, independence, or comfort.
• •Use Clear, Accessible Language: Avoid overly technical jargon unless clearly explained. The language should be easy for everyone to understand, reflecting a supportive and knowledgeable approach rather than an intimidating one.
• •Maintain Consistency Across All Channels: Ensure the defined brand tone is applied everywhere – website copy, product descriptions, email communications, FAQs, and any (future) social media posts or advertisements. Regular audits can help maintain this consistency.

Social Perception

Generally perceived as a helpful provider of necessary mobility equipment, with appreciation for customer service when interactions are positive. A more mixed perception from broader online reviews (third-party sites) with frustrations concerning post-purchase issues like shipping and returns. The brand is seen as a significant online retailer in the mobility space, but not without the typical e-commerce challenges.

Copy Examples

• •Rediscover Your Freedom. Explore our range of mobility solutions designed for your independence and comfort.
• •Don't let mobility challenges hold you back. Our carefully selected mobility scooters offer the reliability and features you need to navigate your world with confidence and ease. Find the perfect partner for your daily adventures.
• •At Alive Mobility, we understand that choosing the right mobility aid is a personal journey. That's why our team is dedicated to providing not just quality products, but also the compassionate support and expert guidance you deserve. Your independence is our priority.
• •Questions? Our friendly mobility specialists are here to help. We're committed to ensuring you find the ideal solution and feel supported every step of the way. Reach out today – let's get you moving!
• •Choosing Your First Mobility Scooter: A Simple Guide to Comfort and Confidence.