Tono de Marca

Artisanal & Passionate, Nature-inspired & Evocative, Personal & Approachable, Authentic & Trustworthy, Elegant & Timeless

Valores de Marca

• •Artisanship & Quality: Commitment to handcrafted, high-quality jewellery.
• •Inspiration from Nature: Deep connection to and reverence for the natural world, especially the Orkney environment.
• •Authenticity & Storytelling: Sharing the personal journey of the designer and the stories behind the collections.
• •Customer Connection & Service: Providing excellent, personal service and creating meaningful pieces for customers.
• •Sustainability & Ethical Practices: Using recycled materials and environmentally friendly packaging.
• •Timelessness & Enduring Beauty: Designing jewellery meant to be cherished for a lifetime.
• •Community & Place: Strong identification with Orkney, contributing to its creative landscape and welcoming visitors.

Mejores Prácticas

• •Emphasize "Handmade" and "Orkney Inspired": Consistently highlight the artisanal nature of the jewellery and its deep connection to the Orkney Isles. Use descriptive language that evokes the natural beauty of the region (sea, sky, stones, nature).
• •Tell a Story: Frame products and collections within a narrative. Share the inspiration behind designs, the crafting process, or how a piece is meant to make the wearer feel. Connect with Alison's personal journey and passion.
• •Use Warm, Authentic, and Slightly Evocative Language: Maintain a friendly, approachable, yet slightly artistic and thoughtful tone. Words like "treasure," "keepsake," "magic," "whispers," "inspired by," and "handcrafted with love" fit well.
• •Focus on Timelessness and Quality: Stress that the pieces are designed to be lasting and cherished, not just fleeting trends. Highlight the quality of materials (silver, gold, ethically sourced gemstones) and craftsmanship.
• •Maintain Visual and Verbal Consistency: Ensure that the tone of the copy aligns with the visual aesthetic of the brand (natural, elegant, clean photography). Use consistent terminology when describing materials, collections, and the brand's ethos across all platforms.

Percepción Social

Alison Moore Designs is perceived very positively as a purveyor of beautiful, unique, and high-quality handcrafted jewellery. Customers see the brand as authentic, with a genuine connection to its Orkney roots and natural inspirations. The jewellery is considered special, often bought as meaningful gifts or treasured personal items. There's a high level of trust in the brand due to the quality of the products and the excellent customer service. The brand is seen as both contemporary and timeless, appealing to those who appreciate unique design and lasting quality. The association with Orkney adds to its allure, evoking a sense of place and skilled local craftsmanship.

Ejemplos de Copy

• •Instagram Post (Image: Close-up of a Rockpool ring with sparkling gemstones): Dive into the deep. Our Rockpool rings capture the hidden wonders of Orkney’s shores, each gemstone a tiny treasure discovered in a miniature world. Handcrafted with love, to carry a piece of the wild with you. #AlisonMooreDesigns #OrkneyInspired #HandmadeJewellery #RockpoolCollection #TreasuredKeepsakes
• •Facebook Ad (Image: Woman smiling, wearing a Northern Lights pendant): Let the magic of Orkney’s skies dance close to your heart. Our Northern Lights collection, featuring ethically sourced gemstones, reflects the ethereal beauty of the Aurora. Designed to be a timeless reminder of nature's wonder. Discover your story. [Link to website] #ScottishJewellery #InspiredByNature #TimelessDesign #HandcraftedInOrkney #AlisonMoore
• •Product Description (for a new seaweed-inspired earring): Whispers of the Ocean. These elegant silver earrings are inspired by the delicate, swaying seaweed found along Orkney’s coastline. Each piece is meticulously handcrafted in our Stromness workshop, designed to flow with you, a subtle reminder of the sea's gentle strength. A thoughtful keepsake, made to be cherished. [Link to materials/sizing] #SeaInspired #ArtisanJewellery #MadeInOrkney #SustainableStyle
• •Email Newsletter Snippet (Subject: A Story Forged in Silver & Stone): From Alison's workbench to your hands, every piece of jewellery tells a story. Inspired by the ever-changing landscapes of Orkney, from windswept cliffs to tranquil rockpools, we pour our passion into creating timeless keepsakes. This month, explore our [New Collection Name], a tribute to [Specific Inspiration]. We hope you find a piece that speaks to your heart. [Link] #AlisonMooreStory #HandcraftedWithPassion #OrkneyJewellery
• •Website 'About Us' Snippet: At Alison Moore Designs, we believe jewellery is more than adornment; it’s a connection to a place, a memory, a feeling. Nestled in the heart of Orkney, our Stromness studio is where silver and gemstones are transformed into wearable art, each piece echoing the wild beauty that surrounds us. We craft thoughtful, timeless treasures, ethically and by hand, for you to love for a lifetime.