Brand Tone

Helpful, Customer-Oriented, Reliable, Trustworthy, Practical, Value-Driven, Proudly UK-Made/British

Brand Values

• •Customer Satisfaction
• •Quality Craftsmanship
• •Value for Money
• •Reliability and Efficiency
• •Safety and Practicality

Best Practices

• •Prioritise 'Helpful and Approachable': Always write with the customer's needs in mind. Use clear, straightforward language. Emphasize how products solve a customer's problem (e.g., 'safely display memories,' 'perfect for kids' rooms').
• •Reinforce 'UK-Made Quality': Subtly weave in references to British manufacturing and craftsmanship where appropriate. This builds trust and highlights a key differentiator.
• •Focus on 'Value and Affordability' without sounding cheap: Highlight good prices and special offers, but always pair this with the quality and care that goes into the products. Avoid overly discount-focused language that could devalue the craftsmanship.
• •Be 'Reliable and Direct' in communications: Provide clear information about products, shipping, and returns. If addressing potential issues (like using Perspex instead of glass), explain the benefits clearly (e.g., 'just as clear as glass but much safer').
• •Maintain a 'Personal Touch' where possible: Especially in customer service interactions and 'About Us' sections, let the family-run, customer-centric nature shine through. This aligns with their stated approach to handling inquiries personally.

Social Perception

Positive, Reliable Seller, Good for Custom Needs, Minor Issues Handled Well

Copy Examples

• •Headline: Cherish Your Memories: Beautifully Crafted UK-Made Frames at Prices You’ll Love. Body: At AK Frames, we believe your precious moments deserve the perfect showcase. That’s why our skilled craftspeople right here in the UK pour care into every frame, using quality materials to ensure your photos and artwork look their best for years to come. And with our commitment to great value, framing your memories won’t break the bank. Explore our wide range today!
• •Social Media Post: Picture perfect, safely! 🖼️✨ Our UK-made frames come with shatter-proof Perspex, making them ideal for every room in the house – even the kids’! Style, safety, and fantastic value, all handcrafted with care. #AKFrames #UKMade #PicturePerfect #HomeDecor #SafeAndStylish
• •Product Description Snippet (for a modern frame): Sleek, stylish, and solidly British. Our Modern Flat Range frames offer a contemporary touch to your cherished photos. Manufactured in our UK workshop, these frames provide a clean, minimalist border, ensuring your picture takes centre stage. Featuring a durable Perspex front for safety and clarity. Great quality, even better value.
• •Email Subject Line: Don’t Just Store Your Photos, Display Them! Quality UK Frames Inside. Email Body Snippet: Looking for that perfect frame? As a UK manufacturer with over 20 years’ experience, AK Frames offers a fantastic selection of styles to suit any décor, all at prices that make sense. From classic to contemporary, find your ideal match and enjoy our friendly customer service every step of the way.
• •About Us Snippet: More Than Just Frames, It's a Family Promise. For over two decades, AK Frames, a family-run business, has been dedicated to crafting high-quality picture frames right here in the UK. We handle all customer service personally because your satisfaction is our priority. We’re proud of our craftsmanship and our commitment to providing you with beautiful, lasting frames at fair prices.