Brand Tone

Elegant & Sophisticated, Personal & Expressive, Accessible & Approachable, Confident & Quality-Focused

Brand Values

• •Simplicity & Elegance
• •Self-Expression & Individuality
• •Quality & Craftsmanship
• •Timelessness & Meaning
• •Affordability & Everyday Wear

Best Practices

• •Develop a Brand Voice Chart: Create a document that clearly defines the brand's personality traits (e.g., elegant, personal, confident), "we are/we are not" statements, key messaging pillars, and approved vocabulary. This serves as a guide for all writers.
• •Prioritize "Elegant Simplicity": Ensure copy is clear, concise, and sophisticated. Avoid overly casual slang or overly complex jargon. Focus on evocative language that highlights beauty, quality, and personal meaning.
• •Emphasize "Self-Expression" and "Storytelling": Frame products not just as items, but as tools for personal expression and ways to tell one's story or commemorate meaningful moments. Use phrases like "your story," "your style," "express yourself."
• •Highlight "Quality" and "Craftsmanship" Subtly: Instead of just stating "high quality," describe the materials (e.g., "lustrous sterling silver," "delicate 18k gold plating") and the care that goes into each piece. Mentioning the Canadian design origin and warranty reinforces this.
• •Maintain an "Approachable Luxury" Feel: While the tone is elegant, it should also be warm and inviting. Use welcoming language, focus on the joy and confidence the jewelry brings, and ensure calls to action are clear and encouraging. Balance aspirational qualities with attainability.

Social Perception

Positive Customer Experiences, Gift-Worthy, Stylish & Fashionable, Trustworthy

Copy Examples

• •Headline: Alison Mariot: Wear Your Story. Body: Discover jewelry designed to be as unique as you are. Handcrafted in sterling silver, our pieces are more than accessories—they're a whisper of your personality, a mark of your journey. Find the elegance that speaks to you. Call to Action: Explore Collections.
• •Headline: Timeless Elegance, Crafted for Every Day. Body: At Alison Mariot, we believe beauty lies in simplicity and quality. Our Canadian-designed jewelry blends classic style with contemporary chic, made to accompany you through all of life's moments. Experience affordable luxury you can wear daily. Call to Action: Shop Bestsellers.
• •Headline: The Art of Gifting, Perfected. Body: Looking for a present that speaks volumes? An Alison Mariot piece is a gift of love, a token of care, crafted with meticulous attention to detail. From personalized necklaces to elegant bracelet sets, find a timeless treasure for every special person in your life. Call to Action: Discover Thoughtful Gifts.
• •Headline: Define Your Style. Express Your Virtues. Body: Our mission is to create accessories that do more than adorn—they empower. The anchor in our logo symbolizes staying true to your values. Let Alison Mariot jewelry be a reflection of your inner strength and unique essence. Call to Action: Personalize Your Piece.
• •Headline: Feel the Difference: Quality You Can Trust. Body: Experience the luxurious feel of 18k gold plating over genuine 925 sterling silver. Each Alison Mariot creation comes with a 2-year warranty, a testament to our commitment to craftsmanship and enduring style. Elevate your look with confidence. Call to Action: Learn More About Our Craft.