Tono de Marca

Elegant, romantic, personal, sophisticated yet approachable, informative, and helpful.

Valores de Marca

• •Personalization and Storytelling
• •Quality and Craftsmanship
• •Modern Elegance
• •Attention to Detail

Mejores Prácticas

• •Develop a Brand Lexicon: Create a list of "on-brand" words (e.g., bespoke, heirloom, curated, story, elegant, luxe, thoughtful) and "off-brand" words (e.g., cheap, quick, basic, discount) to guide all copywriters.
• •Prioritize Storytelling: Frame product descriptions, social media posts, and blog content around the narrative. Instead of just listing features, describe how those features contribute to the couple's unique day.
• •Maintain a Personal, Yet Professional Voice: When engaging with comments and inquiries, be warm and approachable but maintain the sophisticated and expert tone of the brand. Address clients by name and show genuine interest in their event.
• •Ensure Visual and Textual Harmony: The elegance of the photography and design must be matched by the copy. The language should be as clean, refined, and intentional as the visuals.
• •Educate and Inspire: Use blog posts and captions not just to sell, but to provide genuine value. Offer advice on wording, etiquette, and styling. This reinforces the brand's authority and builds trust with potential clients.

Percepción Social

The brand is perceived as a high-end, specialist boutique; artistic, professional, and dedicated to creating unique, high-quality products, positioning it as a premium choice for design-conscious clients.

Ejemplos de Copy

• •The final touch. A delicate wax seal, a whisper of silk ribbon, and a promise of the beautiful day to come. We believe your love story deserves to be told through every last detail. #BespokeStationery #WeddingInvitations #ModernCalligraphy #LuxuryWedding #HeirloomQuality
• •Your Story, Beautifully Told. Bespoke Wedding Stationery & Modern Calligraphy.
• •The Amelia Collection embodies timeless romance with a modern touch. Featuring elegant calligraphy and a minimalist layout, this suite can be personalized with your choice of luxe paper and ink color to perfectly capture the spirit of your celebration. An heirloom in the making.
• •Planning your 2026 wedding? Don't let your invitations be an afterthought. At Alisha White Design, we craft bespoke stationery that tells your unique love story. From save-the-dates to 'on the day' details, let's create something unforgettable together. Download our free guide to wedding invitation wording.
• •An Invitation to Create Your Dream Wedding Stationery