Brand Tone

Aspirational and Elegant, Culturally Rich and Appreciative, Customer-Centric and Trustworthy, Enthusiastic and Passionate, Informative and Direct (on TikTok)

Brand Values

• •Quality and Craftsmanship
• •Cultural Heritage
• •Customer Satisfaction
• •Trend-Consciousness and Timelessness
• •Exclusivity and Variety
• •Service

Best Practices

• •Maintain a Lexicon of Elegance and Heritage: Consistently use words that evoke quality, craftsmanship, cultural richness, and aspiration (e.g., exquisite, intricate, heritage, timeless, luxurious, vibrant, celebrate).
• •Emphasize Customer Experience: Frame communications around the customer's needs and desires – how the clothing will make them feel, the satisfaction they will derive, and the ease of their shopping experience. Reiterate commitment to satisfaction.
• •Stay Visually Cohesive: Ensure that all imagery and video content across platforms (website, social media) reflect the high-quality, elegant, and culturally rich aesthetic the brand promotes. This visual consistency reinforces the verbal tone.
• •Adapt Tone Slightly for Different Platforms (while retaining core values): While the core tone remains elegant and respectful of heritage, allow for more direct, enthusiastic, and trend-focused language on platforms like TikTok, using relevant hashtags and engaging directly with current styles as they already do.
• •Incorporate Storytelling: Share the stories behind the collections, the craftsmanship, or the cultural significance of certain designs. This can deepen the connection with the audience and reinforce the value of cultural heritage.

Social Perception

Positive for Quality and Value, Good Customer Service, Areas for Improvement, Engaged on TikTok

Copy Examples

• •Immerse yourself in opulence. Discover Alishas' latest luxury pret collection, where timeless tradition meets contemporary elegance. Each piece, a testament to the finest craftsmanship and richest fabrics, is designed to make you shine. Explore the artistry at Alishas.co.uk.
• •Celebrate Eid in unparalleled style! Alishas.co.uk unveils its breathtaking Eid Collection – a vibrant fusion of heritage and modern design. Find the perfect ensemble that speaks to your heart and honors our beautiful traditions. Shop the joy of Eid today!
• •Your destination for exquisite Asian fashion. At Alishas, we're passionate about bringing you the best of Pakistani and Indian attire, backed by our commitment to quality and your satisfaction. Experience the Alishas difference, online and in our Rochdale & Bradford stores.
• •NEW IN! ✨ Get ready to turn heads with our stunning [Product Name e.g., 'Simrans Floral Anarkali']! Perfect for [Occasion e.g., 'summer weddings'], fusing vibrant colors with intricate embroidery. Shop it now at Alishas.co.uk and in-store! #Alishas #AsianFashion #NewArrival #PakistaniSuit #OOTD
• •Dress the whole family in elegance. Alishas offers a distinguished collection of menswear and adorable kidswear, crafted with the same attention to detail and quality you expect. From festive occasions to everyday charm, find timeless Asian attire for everyone at Alishas.co.uk.