Brand Tone

empowering, sophisticated, genuine, and caring

Brand Values

• •Authenticity/Genuineness
• •Quality & Craftsmanship
• •Style & Timelessness
• •Ethical Practices
• •Empowerment
• •Functionality

Best Practices

• •Embrace "Genuine" in All Communications: Consistently use language that reflects authenticity, honesty, and transparency. Avoid overly trendy slang or jargon that doesn't align with the sophisticated and timeless feel.
• •Highlight Quality and Craftsmanship: Use descriptive words that convey the luxurious feel of the materials and the skill involved in the Italian manufacturing process (e.g., "hand-stitched," "artisanal," "premium").
• •Maintain an Empowering and Supportive Voice: Craft messages that uplift and resonate with women, particularly mothers, acknowledging their multifaceted lives and desire for style and practicality.
• •Ensure Visual Consistency: Accompany copy with high-quality imagery that reflects the elegance, style, and genuine nature of the products and the brand.
• •Develop a Brand Style Guide: Create a comprehensive guide that outlines the brand's voice, tone, approved terminology, and visual standards to ensure consistency across all platforms and content creators. This guide should reinforce the values of authenticity, quality, style, ethical practices, and empowerment.

Social Perception

a premium, trustworthy, and stylish brand that cares about its customers and ethical production

Copy Examples

• •Headline: Motherhood is a journey. Travel it with style. Genuine leather, genuinely you. #AliseDesign #AlwaysGenuine
• •Social Media Post: Tired of sacrificing style for practicality? Our Italian-crafted leather diaper bags are designed for the modern parent who embraces every facet of their identity. Discover quality that lasts, and a look you'll love. ✨ #EmpoweredMotherhood #LuxuryDiaperBag #EthicallyMade
• •Product Description Snippet: More than just a diaper bag, it's a statement of your authentic self. Handcrafted in Italy from the finest vegetable-tanned leather, the Alise bag offers timeless elegance and thoughtful functionality, so you can navigate parenthood with confidence and grace. #ItalianLeather #ArtisanCrafted #BeGenuine
• •Email Subject Line: Rediscover Your Style: The Alise Bag for Every Woman
• •About Us Snippet: At Alise Design, we believe you shouldn't have to choose between being a parent and being yourself. Our mission is to empower women with beautifully designed, ethically crafted leather bags that celebrate every season of life. Because authenticity is always in style. #AliseValues #GenuineCraftsmanship