Brand Tone

transactional, accessible, and aspirational

Brand Values

• •Accessibility
• •Innovation and Uniqueness
• •Trust and Security
• •Customer Convenience

Best Practices

• •Lead with the Benefit, Not Just the Feature: Instead of saying "Advanced thermal technology," write "Keeps your coffee hot for 8 hours, from the first sip to the last."
• •Maintain a Clear and Direct Tone: Use simple, action-oriented language. Phrases like "Get yours now," "Discover," and "Shop with confidence" are effective. Avoid corporate jargon.
• •Emphasize Trust and Remove Risk: Consistently mention "Pay on delivery," "100% Guarantee," and "Free Shipping" in all marketing materials to overcome customer hesitation.
• •Create a Sense of Urgency and Exclusivity: Use terms like "Limited stock," "International trend," and "Unique in Peru" to encourage immediate action.
• •Use Aspirational Language: Connect the products to a better or more interesting lifestyle. Frame the purchase not just as an item, but as an upgrade to the customer's daily routine, reflecting the "team of dreamers" ethos.

Social Perception

Neutral and largely undefined, perceived as a straightforward e-commerce entity for trendy gadgets and items, with its reputation dependent on fulfilling promises regarding product quality, delivery, and secure payment-on-delivery. Not positioned as a community-builder but as a reliable source for novelty products.

Copy Examples

• •Tired of the same old thing? Discover the product that's changing the way Peruvians live. ✨ Unique, innovative, and just one click away. Order now and pay in cash when you receive it at home! 🚚 Free shipping nationwide. What are you waiting for?
• •Welcome to ALIPERU: Your Store for the Unique and Surprising. We search the world for the most innovative products and bring them to your doorstep. Explore our collections and find something you'll love. Shop with confidence: pay on delivery!
• •The [Product Name] is more than just a gadget; it's your new daily essential. Imagine [Benefit 1] and [Benefit 2] effortlessly. This international trend is finally in Peru, but stock is limited! Includes a 100% satisfaction guarantee. Order yours now and receive it in 24-72 hours.
• •Did you forget something? Your unique products are waiting... and shipping is on us!
• •At ALIPERU, we're a team of innovators passionate about bringing you quality and originality at a fair price. Every order comes with our promise: secure payment, free express shipping, and a professional support team ready to help you. Join the ALIPERU family today!