Brand Tone

aspirational, elegant, and sincere

Brand Values

• •Timelessness
• •Meaningful Design
• •Quality
• •Personal Style as Self-Expression
• •Balance

Best Practices

• •Lead with "Meaning": Always connect products back to the core brand value of meaningful design. Use words like "symbolism," "story," "cherish," and "inspire" to reinforce that the items are more than just objects.
• •Maintain an Elegant Vocabulary: Use sophisticated and evocative language. Words like "meticulous," "crafted," "timeless," "elegant," and "signature" align with the brand's premium positioning. Avoid slang or overly casual language.
• •Weave in the Founder's Story: Subtly reference Aline's philosophy of balance and personal style. This humanizes the brand and reinforces its authenticity. Phrases like "designed for the modern woman" or "a touch of effortless style" connect back to her personal brand.
• •Emphasize Timelessness Over Trends: In all copy, focus on the longevity of the pieces. Use phrases like "a staple for your wardrobe," "beyond seasons," and "forever piece" to appeal to customers looking for lasting value.
• •Create an Aspirational Tone: The copy should inspire the customer. Frame the products not just by what they are, but by how they make one feel: confident, elegant, balanced, and loved. Use visuals and words that paint a picture of this aspirational lifestyle.

Social Perception

The brand is perceived as a high-quality, boutique label synonymous with its founder, Aline Bortoloti. The public image is that of a sophisticated and trustworthy brand helmed by a recognized fashion authority. Its target audience appears to be women, primarily between the ages of 25 and 44, who value style, quality, and the story behind their purchases. The brand projects an image of accessible luxury and elegance.

Copy Examples

• •Elegance you can feel. Introducing the Love & Luck Ring, meticulously crafted in sterling silver. A timeless piece designed not just to adorn, but to inspire. Let the four hearts guide you. Tap to discover the story.
• •Find Your Signature Piece. Your jewelry should be as timeless as you are. At By Aline Bortoloti, we create pieces with meaning, designed to be cherished for a lifetime. Discover our collection of handmade jewelry and limited edition apparel. Shop Now for free shipping on orders over $2,500 MXN.
• •Timeless Design, Meaningful Stories. Discover jewelry that represents more than style—it represents you.
• •Sudadera Coronado - Casual Chic, Elevated. Discover the perfect balance of comfort and style. Our Coronado Sweatshirt is a limited edition piece designed for the modern woman on the go. Made with the highest quality cotton for a soft touch and a relaxed fit, it’s an essential piece for your timeless wardrobe. Because true style is effortless.
• •A Timeless Gift for You (or Someone You Love)