Brand Tone

educational, supportive, and scientific

Brand Values

• •Health & Wellness
• •Scientific Credibility & Efficacy
• •Simplicity & Accessibility
• •Community & Personal Connection
• •Quality

Best Practices

• •Lead with Science, Follow with Lifestyle: Always anchor product benefits in scientific evidence or data points first (e.g., "blocks 99.9% of blue light," "improves oxygen flow"). Then, translate that scientific benefit into a tangible lifestyle improvement (e.g., "so you can wake up energized," "to stop snoring and improve partner's sleep"). This builds trust and makes the benefit relatable.
• •Use "You-Centric" Language: Frame all communication around the customer's problems and goals. Instead of "We sell great products," use "Our products are designed to help you..." or "Your journey to better sleep starts here." This makes the brand feel like a supportive partner.
• •Maintain a Supportive & Empowering Tone: Avoid fear-based marketing. While you can highlight the problems of poor sleep, the focus should always be on the positive, empowering solutions you offer. Use words like "discover," "reclaim," "invest," and "optimize" to inspire action.
• •Incorporate "Sleepy Facts": Regularly sprinkle in interesting and verifiable facts about sleep, as seen on the website. This reinforces the brand's position as an educational authority and provides valuable, shareable content for social media and newsletters.
• •Build a Community Lexicon: Consistently use brand-specific terms like "Sleepy Talks," "Sleepy Facts," and referring to the user base as "Alina's community." This creates a unique brand identity and fosters a sense of belonging among customers.

Social Perception

Positive, perceived as a knowledgeable and trustworthy source for sleep optimization tools. Seen as a serious, results-oriented company due to consistent use of scientific data and expert collaboration. Modern and informative, in touch with current wellness trends on social media.

Copy Examples

• •Headline: Stop Trading Sleep for Success. Invest in Both. Body: Your ambition is running on low battery. Poor sleep costs the average professional up to 2,000 annually in lost productivity. Our scientifically-designed Blue Light Blocking Glasses filter out disruptive light from screens, helping you regulate your sleep cycle naturally. Reclaim your energy, sharpen your focus, and achieve more. Shop now for a brighter, more rested tomorrow. Call to Action: Upgrade Your Sleep.
• •Voiceover (Scene: A person yawning at their desk in the afternoon). "Feeling that 3 PM crash? The problem might not be your day, but your night." Voiceover (Scene: The same person at night, scrolling on their phone, then putting on Alinastore red-tinted glasses). "Your phone's blue light is killing your melatonin. Our glasses block 99.9% of it." Voiceover (Scene: The person sleeping soundly, followed by them waking up refreshed and energetic). "Hack your sleep. Win your day. Link in bio to discover how." #SleepHack #Biohacking #DeepSleep #Alinastore
• •Subject: Is your "8 hours" actually working for you? Snippet: Most people get enough sleep, but not enough *deep* sleep. This week on the blog, we're diving into the science of sleep quality and sharing three simple tools that can make a measurable difference tonight.
• •Headline: Your Bedside Reading Lamp Is Costing You Sleep. Body: That bright light may seem harmless, but it’s actively suppressing your body's natural melatonin production. The Alina Red Light Lamp is engineered to work with your biology, not against it. Emitting a pure 660nm red light, it provides a calm, sleep-promoting environment perfect for winding down, without disrupting your circadian rhythm. Read, relax, and drift into a deeper, more restorative sleep. Call to Action: Add to Cart for Better Nights.
• •Image of someone looking tired with their morning coffee. Text: What's your biggest sleep struggle? Poll Options: 1) Falling Asleep, 2) Waking Up At Night, 3) Feeling Groggy. Follow-up slide customized to the most popular answer: "Looks like [Most Voted Option] is a big one! Did you know that [insert relevant sleepy fact]? Our [relevant product] is designed specifically to help with that. Swipe up to learn more!"