Brand Tone

Educational and pragmatic, focusing on straightforward, functional benefits of cricket protein. The tone is professional and trustworthy, normalizing an innovative food source with a serious, informative approach.

Brand Values

• •Sustainability
• •Health and Nutrition
• •Local Production
• •Quality and Purity
• •Innovation

Best Practices

• •Lead with Education: Always start by explaining the "what" and "why." Assume your audience is curious but uninformed. Use clear, simple language to describe the benefits of cricket protein, both for personal health and the environment.
• •Emphasize "Easy and Normal": Frame the product as a simple addition to existing eating habits. Use phrases like "easily mixes into," "boost your favorite recipes," and "a simple swap" to lower the barrier to entry and normalize consumption.
• •Highlight "Local and Trusted": Consistently mention your Quebec roots. This builds trust and appeals to the growing consumer desire to support local businesses. Use phrases like "From our farm in Marieville to your table."
• •Stay Science-Backed and Factual: Use specific nutritional data to back up claims (e.g., "contains all 9 essential amino acids," "excellent source of B12"). This pragmatic, fact-based approach builds credibility and appeals to a health-conscious audience.
• •Maintain a Professional and Passionate Voice: While the tone is educational, it should also convey a passion for creating a sustainable future. Avoid overly casual slang or humor that could undermine the seriousness of your mission. The voice should be that of a knowledgeable and dedicated pioneer in a new food industry.

Social Perception

Positive among a self-selected group interested in alternative proteins, perceived as a trustworthy, high-quality, and innovative local business. The main challenge is overcoming cultural hesitancy, addressed by emphasizing the powdered form and ease of use in familiar foods.

Copy Examples

• •Fuel Your Day, Sustainably. Add a powerful, eco-friendly protein boost to your morning smoothie. Alimentomo cricket powder is packed with all 9 essential amino acids to help you build muscle and stay energized, all while making a positive impact on the planet.
• •The Secret Ingredient Your Baking is Missing. Elevate your favorite recipes with the nutritional powerhouse of cricket powder. Our gluten-free, nutrient-rich powder seamlessly blends into breads, muffins, and cookies, fortifying them with essential vitamins and a complete protein source.
• •Think Local. Think Sustainable. Think Alimentomo. Proudly produced in Marieville, Quebec, Alimentomo is your local solution for a sustainable protein source. By choosing us, you're not just nourishing your body; you're investing in a greener future for our community.
• •More Protein Than Beef. Less Impact on Earth. Make a smarter choice for your health and the environment. Alimentomo cricket powder offers a superior protein profile with a fraction of the water and land use of traditional livestock. It's the superfood of the future, available today.
• •Nutrient-Rich, Guilt-Free. Looking for a complete, clean protein? Our cricket powder is a natural source of Vitamin B12, Omega-3s, and iron. Perfect for health-conscious individuals and families looking to enhance their nutrition without compromise.