Brand Tone

Cozy, handcrafted, and eco-conscious (hypothetical)

Brand Values

• •Handcrafted quality
• •Natural ingredients
• •Eco-consciousness
• •Tranquility
• •Warmth

Best Practices

• •Define Your Voice Clearly: Before writing, establish whether your brand is playful, sophisticated, earthy, minimalist, luxurious, etc. Document this and share it with anyone creating content.
• •Know Your Audience: Understand who you're talking to. Use language, references, and a level of formality that resonates with them.
• •Be Consistent Across All Channels: Whether it's your website, social media, email, or packaging, the tone should feel like it's coming from the same brand personality.
• •Tell Your Brand Story: Use your copy to weave in elements of your brand's origin, mission, and values. This helps build connection and makes the tone more authentic.
• •Review and Refine: Regularly review your copy to ensure it aligns with your defined tone and brand values. Get feedback and be open to making adjustments as your brand evolves.

Social Perception

A brand that promotes relaxation, natural living, and self-care (hypothetical)

Copy Examples

• •Unwind and embrace tranquility. Our new Lavender & Chamomile candle is hand-poured with natural soy wax and pure essential oils to melt your stress away. Light up your sanctuary.
• •Sunday moments, made cozier with the gentle flicker of an Ali Mac Candle. ✨ What’s your favorite way to relax and recharge? #AliMacCandles #HandcraftedHome #CozyVibes #NaturalLiving #SelfCareSunday
• •Illuminate Your Moments. Discover Handcrafted Natural Candles by Ali Mac.
• •Bring the serene essence of the outdoors in. Our Forest Pine candle captures the crisp, refreshing aroma of a woodland escape, crafted with sustainably sourced ingredients for a clean, long-lasting burn.
• •A Gift of Warmth ✨ Find the Perfect Handcrafted Candle at Ali Mac.