Brand Tone

Caring, Innovative, and Trustworthy

Brand Values

• •Pet Well-being
• •Innovation & Technology
• •Quality & Reliability
• •Customer-Centricity
• •Modern Convenience

Best Practices

• •Always Lead with the Pet's Benefit: Frame every product feature in terms of how it helps the pet. Instead of "The feeder has a 4L capacity," write "The 4L capacity ensures your pet never misses a meal, even when you're away."
• •Maintain a "Pet-Lover" Lexicon: Consistently use warm, affectionate terms like "fur baby," "four-legged friend," "paw-some," and "purr-fect." This reinforces the caring aspect of the brand tone.
• •Balance Tech with Warmth: When describing technology, avoid overly technical jargon. Explain the *result* of the tech in simple, reassuring terms. For example, "Our app-controlled interface" becomes "Set feeding times easily from anywhere with our user-friendly app."
• •Use Questions to Engage the Community: In social media copy, ask questions to encourage interaction and build a community. Examples: "What's your pet's favorite way to play?" or "Does anyone else's cat go crazy for fresh water?"
• •Let Customer Stories Shine: Actively encourage and feature user-generated content (photos, videos, testimonials). When reposting, caption it with the customer's own words and thank them. This builds trust and authenticity more effectively than any branded message.

Social Perception

specialized, modern, and reliable online retailer.

Copy Examples

• •Headline: Never worry about a missed meal again. 🐾 Body: Your schedule is busy, but your furry friend's dinner time doesn't have to be. Our Smart Pet Feeder lets you schedule and portion meals right from your phone. That's peace of mind in every bite. #AlihanPets #SmartPetCare #HappyPets
• •Headline: Welcome to the family, little one! Body: Bringing a new pet home is exciting! Let us help make it easier. From automatic water fountains that encourage hydration to interactive toys that keep them engaged, Alihan has the innovative gear you need for a happy, healthy start together. Shop our New Pet Essentials collection now.
• •Headline: Fresh, Flowing Water for a Healthier Pet. Body: Did you know that flowing water encourages pets to drink more? The Alihan AquaFlow Fountain provides a constant stream of fresh, filtered water, helping to prevent urinary and kidney issues. Its ultra-quiet motor won't disturb your home, and the multi-layer filtration system ensures every sip is pure. Give them the gift of optimal hydration.
• •Caption: POV: Your cat when you get them the Alihan TurboTail toy. 😹 Zoomies activated! #cattioys #pettech #alihan #catsoftiktok #happyanimal
• •Subject: Smart Tech for Your Smart Pet Is Here! ✨