Brand Tone

Inspirational, spiritual, empowering, heartfelt, personal, and educational.

Brand Values

• •Transformation and Growth
• •Empowerment
• •Spirituality and Alignment
• •Authenticity
• •Community

Best Practices

• •Always connect products to the brand's core purpose of empowerment and spiritual transformation.
• •Maintain an uplifting, inspiring, and inclusive tone.
• •Continue to share personal anecdotes and authentic stories.
• •Position the brand as a knowledgeable resource through educational content.
• •Actively encourage interaction and sharing to foster a sense of community.

Social Perception

A niche, purpose-driven company with a positive, albeit small, following. Perceived as a guide for individuals on a journey of self-discovery, resonating with those interested in spirituality, wellness, and personal development.

Copy Examples

• •Wear your transformation. Our new Sacred Scarab Tee is more than just apparel—it's a symbol of your journey, your resilience, and your power to overcome. Embrace your story. #AlignmentApparel
• •Clear the path for what's to come. Our hand-crafted smudge sticks are designed to help you purify your space and align your spirit. It’s time to welcome in positive energy. #SpiritualWellness
• •Your journey to alignment is uniquely yours. Embrace every step, every challenge, and every victory. You are the alchemist of your own life. #LiveAligned
• •We started Alignment Apparel and Wellness to share the tools that helped us heal and grow. What has been the most transformative tool in your journey? Share with our community below. #AlignmentCommunity
• •Tools for Your Transformation Are Inside.