Brand Tone

Scientific, Professional, Aspirational (B2B); Approachable, Health-focused (B2C)

Brand Values

• •Sustainability & Environmental Responsibility
• •Innovation & Science
• •Quality & Purity
• •Global Impact

Best Practices

• •Segment Your Tone: Maintain the scientific and visionary tone for corporate (B2B) communications on LinkedIn and the main .io site. Use a more personal, health-and-wellness-focused tone for consumer-facing (B2C) content on Instagram, Facebook, and the e-commerce sites.
• •Lead with the "Why": Always connect the product back to the core mission. Whether selling a bottle of Spirulina tablets or a ton of bio-fertilizer, the underlying message is about creating a more sustainable and healthier planet.
• •Use "Vision" Keywords: Consistently integrate aspirational words like "future," "solution," "potential," "impact," and "Biolution" into your copy to reinforce the brand's forward-thinking identity.
• •Back Claims with Science (Simply): While the corporate side can be technical, the consumer side should simplify the science. Instead of "bio-stimulant," use "improves soil naturally." Instead of "complete amino acid profile," say "a powerful source of natural protein." This makes the benefits tangible for all audiences.
• •Tell the Founder Story: The narrative of the two friends on a mission is a powerful asset for building trust and emotional connection, especially with B2C customers. Weave this into "About Us" pages, social media posts, and even packaging to humanize the brand.

Social Perception

For B2B, Aligma is perceived as an ambitious, science-driven supplier in the sustainable materials sector, focused on solving large-scale environmental issues. For B2C, customers perceive the brand positively as a provider of high-quality health products, with satisfaction regarding product quality and service efficiency, enhanced by an authentic founder story.

Copy Examples

• •Beyond Sustainability. We're building the future with microalgae. Aligma: Capture and Convert.
• •Food security and plastic pollution are two of the greatest challenges of our time. At Aligma, we believe the solution is microscopic. Our high-quality microalgae are empowering industries from agriculture to nutrition to build a cleaner, more sustainable world. Join the #Biolution. #Sustainability #Biotechnology #Innovation
• •Feel your best, naturally. Our organic Spirulina is a powerhouse of over 40 vitamins and minerals. Add a spoonful to your smoothie to energize your day and support your body. Pure, potent, and sustainably grown. Tap to shop Aligma. #Spirulina #NaturalHealth #Organic #Superfood
• •From a friendship to a global mission: to provide the purest, most powerful algae supplements on the market. Our organic Chlorella is grown in the world's most favorable climates to ensure a complete nutritional profile. Detoxify your body and nourish your cells with every tablet. This is nature's most efficient crop, delivered to you.
• •The sustainable protein alternative your customers are looking for.