Brand Tone

Soothing & Calming, Natural & Wholesome, Caring & Nurturing, Trustworthy & Assuring, Gently Professional

Brand Values

• •Natural Relief & Well-being
• •Quality & Safety
• •Customer Satisfaction
• •Accessibility & Value
• •Rest & Rejuvenation

Best Practices

• •Develop a Brand Voice & Tone Guide
• •Focus on "Feeling" Words
• •Highlight Natural & Quality Aspects
• •Emphasize Benefits, Not Just Features
• •Maintain a Customer-Centric Approach

Social Perception

Positive (among those who have purchased), Limited Broad Awareness, Trusted for Specific Needs, Seen as Good Value

Copy Examples

• •Long day staring at a screen? Melt away the tension with our Alieva Spa Relieving Eye Pillow. Filled with natural clay beads and a hint of calming lavender, it’s your little escape to tranquility. Warm or cool, find your bliss. ✨ #AlievaSpa #EyeRelaxation #NaturalRelief #SelfCareSunday #RestAndRecharge
• •Embrace soothing comfort with our Alieva Organics Neck Wrap. Crafted from GOTS certified organic cotton and filled with natural clay beads, this wrap delivers gentle, moist heat to ease neck stiffness and melt away stress. Simply microwave for warmth that contours, comforts, and renews. Your daily dose of 'ahhh' awaits. #OrganicComfort #HeatTherapy #NeckPainRelief
• •Your Moment of Calm: Enjoy 15% Off Alieva Spa Natural Therapy.
• •Alieva Spa: Natural Aroma & Heat Therapy for True Rest and Rejuvenation. 100% Happiness Guaranteed.
• •Still thinking about that little piece of tranquility? Your Alieva Spa selections are waiting to bring you soothing relief and rejuvenation. Complete your order and let the relaxation begin. We offer a 100% Happiness Guarantee, so you can rest easy.