Tono de Marca

Warm, emotional, thoughtful, friendly, approachable, celebratory, positive, sophisticated yet heartfelt.

Valores de Marca

• •Thoughtfulness
• •Connection
• •Celebration
• •Quality and Aesthetics
• •Personalization

Mejores Prácticas

• •Lead with Emotion, Support with Detail: Always start by focusing on the feeling or the moment (love, celebration, gratitude). Then, introduce the products as the vehicle for expressing that emotion.
• •Use "Magic" and "Details" Purposefully: These are your core brand words. Use them in phrases like "the magic of a shared moment," "crafted with magical details," or "it's all in the details" to reinforce your unique value proposition.
• •Speak from a Personal "We": Use a collective, warm "we" (e.g., "We believe," "We've curated") to create a sense of a passionate team behind the brand, aligning with the personal "Alice y Alex" name.
• •Focus on the "Why" Behind the Gift: Don't just list what's in the box. Explain why it's there. For example, instead of "Includes a scented candle," write "Includes a scented candle to create a moment of serene relaxation."
• •Maintain a Tone of Celebration and Appreciation: Whether it's in a product description, a social media reply, or an email, the language should always be positive, celebratory, and appreciative of both the gift-giver and the recipient. Use words like "celebrate," "cherish," "honor," "delight," and "treasure."

Percepción Social

High-end, reliable, and 'go-to' brand for special occasion gifts. Perceived as a provider of elegant, 'wow-factor' solutions that save time and deliver personal, impressive results. Trusted for quality and attention to detail, creating positive emotional impact. Seen as a personal, boutique-style business.

Ejemplos de Copy

• •Headline: More Than a Gift, It's a Story. Body: Remember that first laugh, that shared dream, that quiet moment that meant everything? This box is filled with details that celebrate your unique journey together. Because the best love stories are found in the magic of the little things. Tag the person who makes your story magical. #AliceAndAlex #TheMagicOfDetails #AnniversaryGift #LoveStory
• •Headline: Show Your Team They're Valued. Body: Acknowledge their hard work and dedication with a gift that speaks volumes. Our curated corporate boxes are designed to impress and convey genuine appreciation. Forget generic, choose memorable. Let's create a moment of magic for your team. Contact us for custom corporate solutions. #CorporateGifting #EmployeeAppreciation #AliceAndAlex
• •Headline: The Perfect Detail for the Perfect Moment. Body: From joyful birthdays to heartfelt thank-yous, we've curated emotions, memories, and magic into every box. Find the perfect way to say you care. #CelebrateMoments #GiftGiving
• •Subject: Make Their Birthday Unforgettable. Body: A special day is on the horizon! Don't just give a gift—give an experience. Our birthday collections are crafted with joy, surprise, and the magic of details to make them feel truly celebrated. Explore our top picks and find the perfect match for their smile.
• •Text Overlay: (Scene 1: Hands elegantly tying a ribbon on a box) -> "It starts with a detail..." (Scene 2: Close-up of a personalized item inside) -> "...a touch of 'you'..." (Scene 3: The recipient smiling as they open the box) -> "...and ends with a magical moment." Caption: We believe in the magic of details. #UnboxingJoy #PersonalizedGifts #AliceAndAlex