Tono de Marca

The brand's tone is sophisticated, poetic, and intimate. It avoids loud, sales-driven language in favor of a more personal and artistic voice. The communication is elegant and measured, aiming to connect with the customer on an intellectual and emotional level. Words like "talisman," "story," "timeless," and "sincere" are used, creating an atmosphere of owning something more than just an accessory—it's a piece of art with a soul.

Valores de Marca

• •Artisanal Craftsmanship
• •Timelessness & History
• •Individuality & Self-Expression
• •Authenticity & Sincerity

Mejores Prácticas

• •Lead with Story, Not with Sales: Always frame the product within a larger narrative. Talk about the inspiration (a historical period, a poem, an artifact) before listing the features.
• •Use Evocative and Sensory Language: Employ words that appeal to touch, sight, and emotion. Phrases like "subtle form," "whispered legends," and "rest against your skin" create a more intimate connection than simply saying "high quality."
• •Maintain a Personal & Intimate Voice: Write as if the designer herself is speaking directly to a discerning friend. Use "Our," "We," and "You" to create a sense of a shared appreciation for art and beauty.
• •Emphasize Heritage and Place: Consistently mention "Paris" and "handcrafted." This reinforces the brand's core values of artisanal quality and French luxury, which are key differentiators.
• •Focus on "Timeless" over "Trendy": Avoid language related to seasons, trends, or fast fashion. The core message is that this jewelry is a long-term investment in personal style and artistry, transcending momentary fads.

Percepción Social

The public and customers perceive Alice Lahana Studio as a niche, high-quality, designer jewelry brand. It is seen as an "insider's secret" rather than a mainstream name. Customers who buy the products value the unique, non-industrial design and the story behind the pieces. The price point and materials position it in the affordable luxury or premium demi-fine jewelry market. The lack of a heavy social media presence contributes to an air of exclusivity and a focus on the product itself rather than on marketing hype.

Ejemplos de Copy

• •More Than Adornment. Timeless talismans, handcrafted in Paris.
• •The texture of a story. Our Meda Ring, a piece inspired by ancient coins and whispered legends. Each detail is handcrafted in our Parisian workshop to be a part of your journey. #AliceLahana #ArtisanJewelry #TimelessDesign
• •The Apollo Necklace is not simply worn; it is carried. Gilded in 24-carat gold, its subtle form is a quiet homage to the light and poetry of its namesake. Let it rest against your skin as a personal emblem of art and history. A timeless piece, designed to be yours forever.
• •From Paris, a new story for you to wear.
• •Headline: Discover Jewelry with a Soul Body: In a world of fleeting trends, choose the timeless. Alice Lahana Studio creates handcrafted, gold-gilded jewelry in Paris. Each piece is a talisman, rich with history and art. Find the object that tells your story. Shop the collection.