Brand Tone

Youthful and Playful, Chic and Stylish, Approachable and Confident, Trendy

Brand Values

• •Celebration of Life, Youth, and Freedom
• •Individuality and Self-Expression
• •Contemporary Style with Timeless Elegance
• •Quality and Craftsmanship
• •Accessibility/Fair Pricing

Best Practices

• •Embrace Playful Confidence: Use vibrant language, emojis where appropriate (especially on platforms like Instagram and TikTok), and a confident voice that isn't afraid to be a little bold or cheeky, reflecting the "Extra Basics" and "celebrate life" ethos.
• •Highlight Individuality and Freedom: Craft copy that encourages customers to express themselves and mix and match pieces to create their own unique style, reinforcing the brand's core value of freedom.
• •Stay Visually Consistent: Ensure that the playful and chic tone of the copy is matched by the visuals used in campaigns and social media. Bright, dynamic imagery for "extra" pieces and clean, stylish shots for essentials.
• •Incorporate Youthful Energy: Use contemporary slang or references (authentically) where appropriate, particularly on TikTok, to connect with a younger audience. Keep the language fresh and energetic.
• •Weave in the "Kyiv-based" Origin Story Subtly: While the tone is globally relevant (youthful, chic), occasionally mentioning the brand's origin can add a layer of uniqueness and appeal to consumers interested in supporting international designers, without making it the sole focus. It adds to the "substance" behind the style.

Social Perception

Budget-Friendly and Stylish, Good for Quick Finds, Emerging/Indie Brand Appeal, Ukrainian Origin

Copy Examples

• •Instagram Post (New Arrival - Bright Mini Skirt): Turn heads. Break norms. Live boldly. Our new [Skirt Name] is here to inject some 'extra' into your everyday. Because basics are boring. 😉 #AliceK #ExtraBasics #NewCollection #YouthfulFashion #KyivFashion
• •TikTok Video (Styling a Basic T-shirt with an Alice K Statement Piece): Your white tee called, it wants an upgrade! ✨ Watch how we take it from 0 to 100 with our 'Guilty Pleasure' T-shirt and the 'Miss Alice K' Bomber. Life's too short for dull outfits! #AliceKStyle #FashionHack #ExtraBasics #StreetStyleKyiv #CelebrateYouth
• •Facebook Ad (Targeting young women interested in unique fashion): Tired of the same old style? Alice K is for the modern woman who dares to be different. We blend timeless elegance with a playful twist, straight from Kyiv. Discover your new favorite 'extra basic' today and celebrate your freedom! Shop Now: [Link] #AliceKClothing #UniqueStyle #FashionFreedom #KyivDesigner
• •Website Banner (Promoting a new collection): ALICE K: EXTRA BASICS. Effortlessly chic, undeniably you. Explore the new collection where contemporary trends meet timeless freedom. Designed in Kyiv with love. #AliceK #ModernWoman #StyleAndSubstance
• •Email Newsletter Subject Line: 🔥 Unleash Your 'Extra' | New Drops from Alice K Are Here! (Body Snippet): Hey [Customer Name], ready to add a little something *extra* to your wardrobe? At Alice K, we believe fashion should be fun, free, and a celebration of YOU! Our latest arrivals are all about blending those essential pieces with a touch of Kyiv-cool. Think bold, bright, and beautifully crafted...