Brand Tone

devotional, heartfelt, and encouraging

Brand Values

• •Faith and Evangelization
• •Artistic Talent as a Divine Gift
• •Community and Connection
• •Quality and Beauty

Best Practices

• •Lead with Faith: Always connect the product back to the core mission of deepening faith or evangelization. Use words like "holy," "faith," "prayer," and "heaven" to reinforce brand values.
• •Maintain a Gentle, Encouraging Tone: The voice should be consistently warm and personal. Frame product descriptions and social media posts as gentle invitations and encouraging reminders, not hard sells.
• •Share the "Why": Briefly mention the inspiration behind a design or how you hope it will impact the customer's life. This reinforces the "God-given-talents" value and the personal nature of the brand.
• •Use "We" and Share Personal Touches: Continue to write as "The Letterland Crew" or from Alice and Gabriel. Sharing small, appropriate personal updates (like the new baby announcement) strengthens the customer connection.
• •Incorporate "Calls to Share": Use phrases that encourage the evangelization aspect of the brand, such as "A perfect gift to share your faith," "Tag a friend who needs this reminder," or the brand's own "Buy. Share. Evangelize!" tagline.

Social Perception

Very positive; perceived as a reliable, high-quality, authentic small business and a "Top shop for gifts" by customers who consistently leave 5-star reviews, appreciating the beauty, quality, and specific religious themes.

Copy Examples

• •Carry a little piece of heaven with you. Our new Saint [Name] sticker, beautifully hand-lettered, is a perfect daily reminder of faith and courage. Let it make your space a little more holy.
• •For your prayers, your thoughts, your moments of gratitude. Our pocketbooks are designed to be a companion on your faith journey. What will you fill yours with? #faithjournaling #catholiccreative #aliceinletterland
• •Evangelization Made Simple. Discover beautiful, hand-lettered prints, stickers, and gifts designed to share and deepen your faith.
• •From our family to yours—a note of thanks and a new creation! Inspired by [brief inspiration], we've just added the 'Great Embrace' print to the shop. We hope it brings as much peace to your home as creating it brought to ours.
• •Start your morning with faith and a warm cup. This 'God Created Coffee' mug isn't just for your favorite drink; it's a joyful nod to the little blessings that get us through the day. A perfect gift for the coffee-lover in your life.