Brand Tone

Elegant, Sophisticated, Artistic, Passionate, Ethical, Conscious, Timeless, Contemporary, Exclusive, Unique, Edgy, Bold, and Fashion-Forward.

Brand Values

• •Craftsmanship
• •Quality
• •Elegance & Beauty
• •Ethical Responsibility
• •Individuality & Storytelling
• •Heritage (British)
• •Innovation (with "Moto Couture")

Best Practices

• •Define and Document Your Core & Extended Tones: Clearly articulate the primary tone (e.g., "Elegant, Artisanal, Ethical") and any secondary or collection-specific tones (e.g., "Bold, Edgy, Fashion-Forward" for Moto Couture). Create a brand voice guide.
• •Know Your Audience Segments: Tailor the nuance of the tone to the specific audience you're addressing. Luxury jewelry buyers might respond to more classic elegance, while the "Moto Couture" audience might engage with more provocative language. The overarching brand voice should still feel connected.
• •Use Consistent Key Messaging: Weave in core brand values like "handcrafted," "London-based," "ethical," and "luxury" across all communications, adapting the delivery to suit the specific piece of copy.
• •Maintain Visual-Verbal Harmony: Ensure the tone of the copy aligns with the visual presentation. Elegant copy should accompany sophisticated imagery; edgier copy can be paired with bolder visuals. This is well-executed on their Instagram.
• •Train and Align All Content Creators: Whether in-house or external, anyone writing for the brand should understand and be able to replicate the defined brand tone(s) consistently. Regular reviews and feedback sessions can help maintain this alignment.

Social Perception

High-end, artisanal brand focused on quality and ethical practices with an edgy, fashion-forward style. Strong buzz within the streetwear and fashion niche.

Copy Examples

• •Headline: ALICE HOLLYWOOD: Where Timeless Elegance Meets Rebellious Spirit. Body: Discover artisan-made luxury jewelry, handcrafted in London. Each piece tells a story of exquisite craftsmanship and ethically sourced materials, designed for those who define their own style. Explore our signature collections and the bold edge of Moto Couture.
• •Instagram Post (Image: Close-up of a "Moto Couture Ring" on a manicured hand, perhaps with a leather jacket sleeve visible): Caption: Unleash your inner icon. The ALICE HOLLYWOOD Moto Couture Ring – meticulously crafted, undeniably bold. Ethically sourced luxury, designed in London to make a statement. #AliceHollywood #MotoCouture #LuxuryJewellery #HandcraftedInLondon #EdgyElegance
• •Product Description (for an elegant necklace): More than an adornment, it's a whisper of heritage. This ALICE HOLLYWOOD necklace, born from a vision of vintage charm and contemporary artistry, is handcrafted with ethically sourced gemstones in our London studio. Wear a piece of timeless elegance, consciously created.
• •Email Subject Line: ALICE HOLLYWOOD: Dare to be Rare. Email Body Snippet: For the discerning individual who commands attention. ALICE HOLLYWOOD blends the finesse of fine jewelry with the audacious spirit of haute couture. Handcrafted. Ethical. Unmistakably You.
• •Website Banner for "Moto Couture" Collection: ALICE HOLLYWOOD presents MOTO COUTURE. Hard Core. Haute Craftsmanship. Redefining luxury with an edge. Shop the collection.