Brand Tone

Elegant, Personal, and Assured

Brand Values

• •Accountability
• •Integrity
• •Authenticity
• •Craftsmanship
• •Connection
• •Communication

Best Practices

• •Lead with "Handmade" and "Authentic": These are the brand's most powerful differentiators. Every piece of copy, where relevant, should reinforce the idea that products are made by a real person with skill and integrity.
• •Use an Elegant and Refined Vocabulary: Avoid overly trendy slang or jargon. Opt for words like "timeless," "crafted," "elegant," "refined," "authentic," and "personal" to maintain a consistent high-end, artisan feel.
• •Tell the Story of Craft: Whether in a product description or social media post, hint at the creation process. Mentioning the "German studio," the "hands-on" process, or the "intention" behind a design connects the customer to the value of the craft.
• •Maintain Visual and Textual Harmony: The clean, minimalist photography on Instagram and the website should be matched by copy that is equally uncluttered and direct. Short, impactful sentences work better than long, overly descriptive paragraphs.
• •Speak from a Place of Confident Passion: The brand's voice should be that of the creator. Write as "we" or "I" (referring to Alice) to foster a personal connection. The tone should convey a deep belief in the quality and value of the work without needing to shout.

Social Perception

Niche and Undiscovered. The brand currently has a limited but engaged online presence, lacking independent third-party reviews. It is perceived as a niche or emerging artisan brand, with positive perception among current followers but developing broader market reach. Primary challenge is obscurity, not reputation.

Copy Examples

• •Simplicity, crafted to last. Our new gold-filled chain, designed for the quiet moments and the everyday statement. Handmade in our German studio, because true elegance is personal. #HandmadeJewelry #MinimalistStyle #AliceHiltonJewelry #TimelessDesign
• •More Than an Accessory. A Piece of You. Discover timeless, handmade jewelry crafted with integrity and designed to be worn for a lifetime.
• •New Arrivals: The Art of Understated Elegance
• •Delicately shaped by hand, these earrings embody our core values of craftsmanship and authentic design. Each piece is forged with intention in our German workshop, creating a subtle yet lasting impression. A tribute to the beauty of minimalism, they are made to connect with your personal style.
• •Wear Your Values. In a world of fleeting trends, choose pieces with soul. Alice Hilton offers authentic, handmade jewelry that honors craftsmanship and timeless design. Discover your next heirloom piece. Shop now.