Brand Tone

Authentic & Passionate, Gentle & Calming, Personal & Approachable, Educational & Encouraging, Appreciative of Nature & Simplicity

Brand Values

• •Love of Nature & the Outdoors
• •Creativity & Self-Expression
• •Mindfulness & Joy in Small Things
• •Authenticity & Craftsmanship
• •Sharing & Connection
• •Importance of Process & Small Steps

Best Practices

• •Embrace a Personal, First-Person Narrative: Continue using "I," "my," and sharing personal anecdotes or inspirations behind the designs. This maintains authenticity and approachability.
• •Highlight the Connection to Nature: Consistently reference the natural world, the seasons, and the specific flora or fauna that inspire the artwork. Use descriptive, gentle language that evokes the outdoors.
• •Emphasize the Hand-Crafted Element: Remind the audience that the designs originate from hand-drawn sketches and a personal creative process. This reinforces the value of craftsmanship.
• •Maintain a Gentle and Encouraging Voice: Especially when promoting workshops or new creative endeavors, use language that is supportive, calming, and focuses on the joy of the creative process rather than perfect results.
• •Infuse a Sense of Wonder and Appreciation: Convey the joy found in small natural details and the beauty of the British countryside. Let the passion for drawing and observation shine through.

Social Perception

Positive & Appreciative, Seen as High Quality & Artistic, Inspiring & Engaging, Community-Oriented, Trusted

Copy Examples

• •Instagram Post (Image: New floral tea towel): Bringing the quiet beauty of a British hedgerow into your home. 🌿 Our newest tea towel features hand-drawn botanicals, sketched from my daily walks and inspired by the gentle unfolding of spring. A little piece of nature to brighten your everyday. #AliceDrawsTheLine #BotanicalIllustration #NatureInspiredHome #MadeInUK #SketchbookJoy
• •Website Product Description (Enamel Mug): Sip your morning coffee surrounded by the delicate charm of the woodlands. This durable enamel mug, adorned with my original fern illustrations, is perfect for your indoor sanctuary or outdoor adventures. Each drawing starts in my sketchbook, a little observation of the natural world I love. #WoodlandWonders #EnamelMug #NatureLoversGift #AliceSaveryArt
• •Facebook Ad (Workshop Promotion): Unleash your inner artist! ✨ Join me for a relaxing afternoon of botanical drawing. No experience needed – just a willingness to explore your creativity and connect with nature’s beauty. Let me guide you through simple techniques to capture the flora around us. Find joy in the process! Link in bio to book your spot. #DrawingWorkshop #CreativeJourney #MindfulArt #LearnToDraw #HerefordshireCreatives
• •Pinterest Pin (Image: Collection of greeting cards): Share a heartfelt note with a touch of nature’s artistry. 💌 My greeting cards, featuring detailed botanical sketches and hand lettering, are perfect for every occasion. Inspired by the ever-changing seasons and the simple joy of a hand-drawn line. #GreetingCards #BotanicalArt #HandLettering #SupportSmallBusinessUK #AliceDrawsTheLine
• •Email Newsletter Snippet (New Product Launch): Hello fellow nature enthusiast, I’m so thrilled to share my latest collection, fresh from the sketchbook! This month, I’ve been captivated by [specific flower/theme], and I’ve poured that inspiration into new [product type, e.g., prints and notebooks]. I hope these pieces bring a little of the outdoors, and the quiet joy of observation, into your life. Discover the new arrivals: [Link] With warmest wishes, Alice x