Tono de Marca

Aspirational yet accessible, blending terms of luxury, elegance, and high-end appeal with direct, benefit-oriented language. The voice is confident, feminine, celebratory, encouraging, and focused on the transformative power of beauty products.

Valores de Marca

• •Luxury and Quality
• •Efficacy and Problem-Solving
• •Community and Inclusivity
• •Feminine Empowerment

Mejores Prácticas

• •Embrace "Aspirational yet Accessible" Language: Use words like "luxury," "elegance," and "couture" but pair them with clear, direct benefits (e.g., "healing," "hydrating," "long-lasting"). This makes the high-end feel tangible and relatable.
• •Use "Tribe" Terminology: Consistently refer to your customer community as the "Tribe." Use this in emails ("A special gift for the Tribe"), social media captions, and loyalty program descriptions to foster a sense of belonging.
• •Lead with the Solution: Especially for products like the SHINE lip oil, start your copy by addressing the customer's pain point (e.g., "Tired of dry, chapped lips?"). This immediately establishes value and relevance.
• •Maintain a Confident and Empowering Voice: Use active, declarative sentences. Phrases like "Bring the shine" or "Define your look" are more powerful than passive alternatives. The copy should make the customer feel like the hero of their own story.
• •Align Visuals and Text: Ensure the clean, modern, and luxurious aesthetic of your product photography and website design is mirrored in the copy. The words should feel as chic and polished as the visuals.

Percepción Social

Public perception appears positive, centering on product quality and brand aesthetic. The brand's products are seen as "top-notch," "classy, timeless pieces," and a good source for essential, high-quality beauty items without being prohibitively expensive.

Ejemplos de Copy

• •Don't just glow, ascend. ✨ Introducing ETHEREAL, our new pressed highlighter for a radiance that's out of this world. Finely milled, buttery smooth, and designed to make you the main character. Tap to discover your new obsession. #AliceAndCo #EtherealGlow #LuxuryBeauty
• •Your lips deserve a little luxury. Our SHINE lip oil is more than just a gloss—it's a healing treatment for chapped, dry lips. Infused with hydrating oils to restore and protect. Ready for your softest lips ever? Shop the collection now and get 15% off your first order.
• •Headline: The Ultimate Destination for Your Beauty Needs. Sub-headline: Luxury, elegance, and performance in every product. Discover the ALICEANDCO difference. Button: SHOP THE COLLECTION
• •Subject: A treat for our Tribe ✨ Inside: Your exclusive offer. Body Preview: Don't miss out on this week's special bundle...
• •On-screen text: "From workday to night out with just two products? Challenge accepted. @aliceandcompanybeauty never disappoints!" #GRWM #AliceAndCoBeauty #MakeupChallenge