Brand Tone

authentic, empathetic, and confident

Brand Values

• •Community-Centric
• •Natural Purity
• •Performance & Recovery
• •Resilience
• •Scientific Efficacy

Best Practices

• •Always Speak from Experience: Use "we" and "us" to reinforce the brand's identity as being part of the community. Frame the products as solutions to problems the brand's founders and team understand personally.
• •Balance Grit with Science: Juxtapose the raw, gritty language of extreme sports ("crashes," "bruises," "pain") with confident, scientific terms ("bio-availability," "CO2 extraction," "cellular level"). This builds both authenticity and trust.
• •Lead with the Benefit, Support with the Ingredient: Start with the outcome the athlete wants (e.g., "recover faster," "sleep deeper"). Then, explain how the natural, organic ingredients like hemp and arnica achieve that benefit.
• •Uphold the "Tested" Mantra: Consistently use the "Crash-tested, track-tested, life-tested" concept. This is a powerful and unique brand asset that reinforces resilience and product reliability in the target user's specific environment.
• •Keep it Real and Empathetic: Avoid overly clinical or corporate language. Acknowledge the pain and struggle inherent in the sport. Copy like, "Hard to really know what's in a bottle these days," shows an understanding of consumer skepticism and builds a bridge of trust.

Social Perception

highly positive, perceived as effective, trustworthy, and possessing an authentic connection to its community.

Copy Examples

• •The Track Takes. ALiAS Gives Back. Every ride leaves its mark. For the aches that tell the story of a great day, there’s our Pain Balm. Formulated by riders, for riders, with organic hemp and arnica to get you back on the bike tomorrow. #TrackTested #MotoRecovery #AliasSport
• •Find Your Calm After the Chaos. Your mind races long after the engine stops. ALiAS Chill Oil is engineered to help you manage post-ride stress and get the deep sleep your body needs to rebuild. 100% organic, 0% THC. Recover like a pro. Shop now for 15% off your first order.
• •HIGH-POTENCY RELIEF FOR THE UNRELENTING ATHLETE. We know you don’t do anything halfway. Neither do we. ALiAS Pain Balm is engineered for the extreme demands of your sport. We combine the potent, natural power of full-spectrum hemp and arnica in a formula that’s crash-tested and track-approved. It works at the cellular level to reduce inflammation and support recovery, so your downtime is just a pit stop, not a full stop.
• •Sore Sunday? We’ve Got You.
• •From Protection to Healing. The Next Chapter in a Rider's Journey. Natural, Organic, and Track-Tested Recovery Solutions.