Brand Tone

Professional and Authoritative; Empowering and Supportive; Quality-Driven.

Brand Values

• •Excellence and Quality
• •Professional Empowerment
• •Innovation
• •Ethical Practices

Best Practices

• •Always Speak to the Professional: Address your audience as the skilled artists and entrepreneurs they are. Use industry-specific language and focus on the benefits that matter to them: client satisfaction, efficiency, and profitability.
• •Emphasize Quality and Results: Don't just list features; explain the benefits. Instead of "highly pigmented dye," say "vibrant, long-lasting color that keeps clients coming back."
• •Maintain an Empowering Tone: Your copy should inspire confidence. Use strong, positive verbs and frame your products as tools for success and creativity.
• •Show, Don't Just Tell: Incorporate testimonials, before-and-after photos, and user-generated content from the professionals who use your products. This provides social proof and builds trust.
• •Be a Source of Education: Go beyond selling by offering valuable content like tutorials, tips for business growth, and insights into new trends. This positions the brand as an indispensable partner and industry leader.

Social Perception

A trusted and reliable distributor of high-quality, professional-grade beauty products; A supporter of the professional beauty community, actively engaging with and celebrating the work of brow and lash artists; An aspirational brand for beauty technicians looking to elevate their services with premium products.

Copy Examples

• •Precision in Every Detail. Elevate your brow artistry with Supercilium Brow Henna. Our long-lasting, vibrant formula delivers flawless results that your clients will love. Become the go-to brow expert in your city. #AlianzaCosmetics #Supercilium #BrowHenna #ProfessionalBeauty
• •The future of brows is here! ✨ Quick application, stunning results. Are you ready to innovate? Yes! / Tell me more
• •Your Art, Our Passion. We're more than a supplier; we're your partner in beauty. Explore our collection of professional brow and lash products and discover the Alianza Cosmetics difference. Shop for Professionals
• •Boost Your Profits with Brow Lamination. Hi [Name], are you looking to add a high-demand, profitable service to your menu? Our Brow Lamination kit from Supercilium offers everything you need to create the perfect fluffy brows in under 30 minutes. Learn more and watch our tutorial. Get the Kit
• •The Professional's Choice. In Spain, top brow and lash artists trust Alianza Cosmetics. We provide the tools, products, and support you need to succeed. Join our community of empowered beauty entrepreneurs. Discover Our Brands