Brand Tone

Playful, Trendy, and Engaging.

Brand Values

• •Authenticity
• •Customer Satisfaction
• •Joy and Fun
• •Connection

Best Practices

• •Stay Playful and Interactive: Continue using questions, polls, and challenges in your copy. This encourages engagement and reinforces the brand's fun-loving personality.
• •Use Trend-Forward Language: Keep up with social media slang and trends, especially on TikTok and Instagram. Incorporate trending sounds and hashtags to stay relevant.
• •Emphasize Authenticity and Quality: Regularly mention that all products are "original" in your copy, especially in ads and on product pages. This builds trust and justifies the luxury positioning.
• •Tell a Sensory Story: When describing perfumes, go beyond listing notes. Use evocative language that describes a feeling, a memory, or an occasion (e.g., "The scent of a summer sunset," "Your secret weapon for confidence").
• •Maintain a Consistent Visual and Verbal Identity: Ensure the playful, trendy, and slightly luxurious tone is reflected not just in words but also in the visuals. Use bright, high-quality images and a consistent editing style that matches the brand's vibrant personality.

Social Perception

The public perception of Ali & Beth is overwhelmingly positive, especially on TikTok, where their videos receive high engagement. Customers enjoy the interactive content and the brand is perceived as a go-to source for trendy perfumes and accessories within its target market.

Copy Examples

• •Stop the scroll ✨ Your new signature scent has arrived. Meet [Perfume Name], a symphony of [Note 1], [Note 2], and a touch of mystery. Ready to turn heads? Tap to shop now and find the music for your senses. #aliandbeth #perfumecollection #newfragrance
• •She thinks she knows all our perfumes... let's see! 😉 The winner gets a Tom Ford. #perfumechallenge #guessthescent #aliandbeth #fyp #tomford
• •Your Perfect Accessory Awaits. From that date night clutch to the everyday scent that defines you, Ali & Beth has it all. We bring you 100% original luxury items to elevate your style. Explore our collection today and enjoy free shipping on orders over $XXX! #luxuryfashion #originalperfume #handbags
• •Big decision time! Which one is your forever-love? ❤️ [Poll: Perfume A vs. Perfume B]
• •More Than a Scent, It's a Vibe. Discover fragrances and accessories that celebrate you. #aliandbeth