Brand Tone

Empowering, Confident, Sophisticated, Modern, Approachable, Friendly, Enthusiastic, Passionate, Aspirational yet Attainable

Brand Values

• •Quality & Efficacy
• •Ethical Practices
• •Woman-Owned & Canadian-Made
• •Customer Empowerment
• •Authenticity

Best Practices

• •Always Empower: Frame messaging around making the customer feel confident and beautiful in their own skin. Use words like "your," "unlock," "celebrate," "enhance."
• •Highlight Core Values: Regularly and naturally weave in keywords like "vegan," "cruelty-free," "Canadian-made," and "woman-owned" to reinforce brand identity and appeal to target consumers.
• •Maintain Sophistication with Clarity: Use elegant and modern language, but ensure it's easy to understand and relatable. Avoid overly technical jargon unless clearly explained.
• •Be Personable and Relatable (especially on platforms like TikTok): Adopt a friendly, "beauty bestie" tone where appropriate, sharing tips and engaging directly with the audience. Use emojis to add warmth.
• •Stay Visually and Verbally Cohesive: Ensure the tone of the copy aligns with the brand's visual aesthetic (clean, modern, soft glam). Consistency across all platforms builds recognition and trust.

Social Perception

Positive (among engaged followers), Niche Recognition, Associated with Natural/Ethical Beauty, Influencer-Driven

Copy Examples

• •Instagram Post (New Product Launch): Unlock your inner glow. ✨ Introducing our [New Product Name], crafted with love in Canada to celebrate YOUR unique beauty. Vegan, cruelty-free, and designed for effortless radiance. Are you ready to shine? #AliahBeauty #NewCollection #EffortlessGlow #VeganBeauty
• •TikTok Video Caption (Tutorial): Your new beauty bestie is here to show you how to get that perfect [Desired Look] in minutes! 😉 Using my fave [Product Name] for that flawless finish. So easy, so stunning! Try it and tag us! #AliahBeautyHacks #MakeupTutorial #GRWM #BeautyBestie #CanadianBeauty
• •Website Banner (Homepage): Aliah Beauty: Sophistication, simplified. Discover professional, cruelty-free cosmetics made to accentuate your natural radiance. Woman-owned and proudly Canadian. [Shop Now Button]
• •Email Marketing (Promotion): Beauty that feels as good as it looks. For a limited time, enjoy [Discount/Offer] on Aliah's Favourites! Handpicked essentials for that signature Aliah Beauty confidence. Because you deserve it. ✨ #AliahBeauty #EthicalMakeup #SelfCare
• •Product Description (for a Beauty Kit): Curated for your brilliance. Our [Kit Name] Beauty Kit brings together everything you need for an effortlessly polished look. From [Product 1] to [Product 2], each vegan and cruelty-free formula is designed to enhance, never hide. Elevate your everyday. #AliahBeautyKit #ConsciousBeauty #MakeupEssentials