Brand Tone

Empowering & Supportive, Practical & Action-Oriented, Organized & Efficient, Creative & Inspiring, Approachable & Friendly

Brand Values

• •Empowerment
• •Efficiency & Organization
• •Creativity & Aesthetics
• •Support & Community
• •Quality & Practicality

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (e.g., empowering, practical, inspiring, friendly), including specific words to use and avoid. Share this with anyone creating content for the brand.
• •Focus on "You" (The Customer): Frame your copy around the customer's needs, aspirations, and pain points. Use "you" and "your" to make it relatable and show how your products/services directly benefit them.
• •Use Empowering and Positive Language: Choose words that inspire action and confidence (e.g., "unlock," "transform," "create," "achieve," "simplify," "elevate") rather than focusing on negatives.
• •Maintain Visual Consistency: Ensure that the tone of your copy is reflected in your visuals (e.g., if your tone is minimalist and organized, your graphics should be too). This creates a cohesive brand experience.
• •Read it Aloud: Before publishing, read your copy aloud to ensure it flows naturally and sounds like a helpful, approachable expert, aligning with the "Creating Magic Online" persona. If it sounds overly robotic, jargon-filled, or off-brand, revise it.

Social Perception

Helpful Resource, Enabler of Success, Modern & Aesthetically Pleasing, Trustworthy

Copy Examples

• •Stop dreaming, start doing. ✨ Our new Ultimate Notion Dashboard Bundle empowers you to conquer your to-do list, map out your vision, and finally get that business organized. Streamline your success, one click at a time. #NotionTemplate #DigitalPlanner #GetOrganized #CreatorTools #EntrepreneurLife
• •Transform your feed from ordinary to magical. 🪄 Our new 'Golden Hour Glow' preset collection adds warmth, light, and a touch of enchantment to your photos. Create a cohesive, stunning aesthetic that captivates your audience. What will you create today? #LightroomPresets #PhotoEditing #ContentCreator #InstaMagic #CreativeLife
• •Feeling overwhelmed by Shopify? Let us help you build the beautiful, high-converting online store you've always wanted. We handle the tech, so you can focus on your passion. Book a free consultation and let's create some online magic together! #ShopifyExpert #WebDesign #Ecommerce #SmallBusinessSupport #SellOnline
• •Ready to reclaim your time and supercharge your productivity? 🚀 Our new ebook, 'The Creator's Productivity Playbook,' is packed with actionable strategies to help you work smarter, not harder. Unlock your potential and achieve your biggest goals. Download your copy now! #ProductivityHacks #EntrepreneurTips #CreatorEconomy #WorkSmarter #GoalGetter
• •Hey creators! 👋 What's one small win you're celebrating this week? We believe every step forward, no matter how small, is worth acknowledging. Share your wins in the comments – let's inspire each other! ✨ #CreatorCommunity #SmallWins #Motivation #EntrepreneurJourney #CreatingMagicOnline