Brand Tone

elegant, aspirational, and empowering

Brand Values

• •Modesty
• •Quality and Luxury
• •Elegance and Timelessness
• •Customer Centricity and Community
• •Empowerment

Best Practices

• •Lead with "Elegance" and "Empowerment": Every piece of copy, from a tweet to a product description, should reflect the core tones of elegance and female empowerment. Use a sophisticated vocabulary (e.g., "meticulous," "sumptuous," "poise," "grace") to reinforce the brand's luxurious positioning.
• •Highlight Quality and Craftsmanship: Consistently mention the "fine fabrics," "handcrafted details," or "timeless design." This justifies the premium price point and builds trust in the product's longevity, framing it as an "investment."
• •Focus on the Feeling, Not Just the Feature: Instead of just saying "a black abaya," write "an abaya designed to make you feel immensely confident in every room you step into." Connect the product to the aspirational feeling of confidence, divinity, and power.
• •Use Community-Centric Language: Incorporate phrases that foster a sense of belonging. Use terms like "our sisterhood," "join our community of powerful women," and feature customer photos and testimonials prominently to reinforce the idea that a customer is joining a collective of like-minded individuals.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy always matches the high-quality, aspirational imagery used on social media. A stunning, elegant photo should be paired with equally elegant text. This creates a cohesive and immersive brand experience across all touchpoints.

Social Perception

The brand is largely perceived as offering beautiful, high-quality, and aspirational modest fashion. Customers frequently praise the beauty and quality of the clothing, though there are some reported issues with customer service concerning returns and refunds.

Copy Examples

• •Elegance, Redefined. The Ramadan Collection has arrived. Discover pieces where timeless tradition meets contemporary grace. Each abaya is meticulously handcrafted from the finest flowing fabrics, designed not just to be worn, but to be experienced. Embrace the season with a garment that speaks of sophistication and divine femininity. Shop the exclusive collection now. #AlHayajab #ModestFashion #Abaya #LuxuryAbaya #RamadanCollection
• •The Everyday Luxury You Deserve. Crafted from a sumptuously soft material that drapes effortlessly, our bestselling Premium Hijab is the cornerstone of a graceful wardrobe. Its versatile nature and rich color palette ensure it complements any outfit, while the quality promises to endure. Feel confident, covered, and chic, from dawn to dusk.
• •A Touch of Luxury, Just for You | Our Sale is On. At AL HAYAJAB, we believe every woman deserves to feel her most confident and elegant self. For a limited time, enjoy our curated selection of timeless abayas and dresses at a special price. These are the investment pieces your wardrobe has been waiting for—where quality, modesty, and sophistication are woven into every thread.
• •AL HAYAJAB | The art of modest dressing. Our handmade abayas blend luxurious fabrics with timeless design for an effortlessly chic look. Perfect for formal gatherings and everyday elegance. Pin for your future wardrobe inspiration. #AbayaFashion #ModestStyle #ElegantDresses
• •One Abaya, Endless Elegance ✨ #AlHayajab. Obsessed with the versatility of my new @alhayajab abaya! The quality is amazing, and it makes me feel so put-together no matter how I style it. Which look is your favorite?