Tono de Marca

Passionate, Traditional, and Professional

Valores de Marca

• •Craftsmanship
• •Heritage & Authenticity
• •Quality
• •Sustainability
• •Accessibility

Mejores Prácticas

• •Always anchor the brand in its Spanish roots and 60-year history. Use phrases like 'Since 1965,' 'Handcrafted in Spain,' and 'The spirit of Spanish lutherie.' This is your strongest unique selling proposition.
• •Speak the language of music and emotion: Use descriptive, passionate words that evoke sound and feeling—'warm tone,' 'rich resonance,' 'soulful projection,' 'effortless playability.' Connect the guitar's features to the musician's experience.
• •Balance tradition with innovation: While heritage is key, highlight forward-thinking initiatives like the 'Ergoneck' design or the FSC-certified 'Green Sustain' line to show the brand is not static.
• •Segment the message: Tailor the copy to the target audience for each product line. For study-level guitars, focus on 'reliability' and 'great first step.' For concert-level models, use words like 'master-grade' and 'uncompromising.'
• •Let the craftsmanship tell the story: Focus on the tangible details of the craft. Mention the specific woods used, the meticulous process, and the results to build trust and justify quality.

Percepción Social

A reputable and reliable brand offering excellent value for money, particularly in the entry-level to mid-range classical and flamenco guitar markets, widely recommended for its consistent quality and 'Made in Spain' authenticity.

Ejemplos de Copy

• •Since 1965, our luthiers have been shaping more than wood. They shape the soul of Spanish sound. Discover the Alhambra legacy.
• •Tradition evolves. Introducing the Green Sustain series—the same Alhambra passion, now crafted with 100% FSC® certified woods for a sound that resonates with the future. Play for the planet. #AlhambraGuitars #SustainableCraftsmanship #SpanishGuitar
• •The perfect bridge between student and artist. The Model 4P is where dedicated craftsmanship meets progressing talent. Built by hand in Spain with a solid cedar top and rich rosewood, it delivers the warm, balanced tone and responsive touch needed to master your technique. Elevate your studies to performance.
• •Your First 'Forever' Guitar is Waiting.
• •Not just made. Hand-built in Spain. Experience the sound of true artisanship with every chord.