Brand Tone

Authentic & Artisanal, Feminine & Chic, Warm & Passionate, Conscious & Quality-Driven, Approachable & Customer-Focused

Brand Values

• •Craftsmanship/Artisanry
• •Quality
• •Comfort
• •Sustainability & Respect
• •Heritage & Tradition
• •Femininity & Style
• •Passion

Best Practices

• •Emphasize "Handmade" and "Artisanal": Consistently use terms like "handmade in Spain," "artisan-crafted," "sewn by hand," "stitch by stitch" to reinforce the core value of craftsmanship.
• •Highlight Comfort and Quality Materials: Always mention the comfort aspect ("super comfortable," "all-day wear") and the use of high-quality, sustainable, and natural materials (e.g., "soft leather," "natural yute," "eco-friendly").
• •Tell the Heritage Story: Weave in elements of the brand's origin in Cervera del Río Alhama and the tradition of espadrille making. This adds authenticity and emotional connection.
• •Use Warm, Feminine, and Evocative Language: Employ words that convey elegance, style, passion, and a touch of romance, especially when targeting brides or fashion-conscious women. Describe the feeling and experience of wearing Alhamas.
• •Maintain a Customer-Centric and Appreciative Voice: Reflect the positive customer service experiences by using an approachable, helpful, and grateful tone in communications. Acknowledge the customer's choice and appreciation for quality.

Social Perception

Highly Positive, Trusted for Special Occasions, Valued for Craftsmanship, Good Customer Experience, Seen as a Quality Investment

Copy Examples

• •Headline: Walk with Soul. Handmade Espadrilles from the Heart of Spain. Body: Each pair of Alhamas is more than just a shoe; it's a story woven by hand. Born in Cervera del Río Alhama, the cradle of espadrilles, our artisans pour generations of passion and tradition into every stitch. Experience timeless style, exceptional comfort, and the touch of sustainable luxury.
• •Headline: For Your Special Day, and Every Day After. Body: Brides trust Alhamas for a reason. Our espadrilles blend exquisite design with blissful comfort, letting you dance the night away and cherish the moments. Beautifully handcrafted in Spain, they're not just for the wedding; they're for all the sunny adventures that follow.
• •Headline: Feel the Difference: Artisan Made, Naturally Comfortable. Body: Discover the Alhamas secret: premium, sustainable materials and a meticulous handmade process. Soft leathers, breathable yute soles, and a fit that feels like it was made just for you. Step into comfort that doesn’t compromise on chic.
• •Headline: The Art of Slow Fashion, at Your Feet. Body: In a fast world, Alhamas embraces the beauty of craftsmanship. Our espadrilles are lovingly made, piece by piece, ensuring quality that lasts and style that endures. Choose conscious comfort, choose timeless elegance.
• •Headline: Unbox a Little Piece of Spanish Sunshine. Body: From the artisan's hands to yours, every pair of Alhamas arrives with care. We believe the experience of receiving your espadrilles should be as delightful as wearing them. Discover the quality, comfort, and passion in every detail.