Brand Tone

enthusiastic, friendly, and aspirational

Brand Values

• •Accessibility & Inclusivity
• •Quality & Performance
• •Experience & Social Connection
• •Passion for Outdoor Cooking
• •Customer Support & Satisfaction
• •Versatility
• •Sustainability

Best Practices

• •Emphasize the joy, social connection, and memorable moments created by outdoor cooking, not just the product features.
• •Use Enthusiastic & Inviting Language: Words like "discover," "ignite," "create," "share," "delicious," "unforgettable," and "adventure" align with the brand's passionate and friendly tone.
• •Highlight Versatility & Ease of Use: Reassure potential customers that the ovens are for more than just pizza and are user-friendly, making wood-fired cooking accessible to all.
• •Incorporate User-Generated Content & Community: Encourage sharing and showcase customer experiences to build social proof and reinforce the community aspect.
• •Maintain a Helpful & Supportive Voice: Reflect the brand's praised customer service in all communications, offering tips, recipes, and support.

Social Perception

The brand is seen as a provider of a complete outdoor cooking experience, not just an appliance. They are also recognized for offering solutions for commercial establishments.

Copy Examples

• •Headline: Gather Round, Fire Up, Feast On! Body: Transform your garden into the heart of your home with Alfresco Chef. Our wood-fired ovens make creating unforgettable moments and delicious, smoky flavours easier than ever. Ready to become the hero of your next outdoor feast?
• •Headline: More Than Just Pizza: It's an Alfresco Adventure! Body: From sizzling steaks and roasted veggies to perfectly baked bread and, of course, incredible wood-fired pizza – what culinary masterpieces will you create? Share your Alfresco Chef creations with #AlfrescoAdventures!
• •Headline: Quality You Can Taste, Memories You'll Cherish. Body: Crafted for passion, built to last. At Alfresco Chef, we believe everyone deserves the authentic taste of wood-fired cooking. Experience the difference quality makes.
• •Headline: Your Dream Outdoor Kitchen Starts Here. Body: Imagine warm evenings, the crackle of a real fire, and the aroma of delicious food shared with loved ones. Alfresco Chef ovens are designed for easy use and amazing results, bringing your outdoor cooking dreams to life.
• •Headline: Join the Alfresco Chef Family! Body: It’s not just about an oven; it’s about a community passionate about food, fire, and fun. Get inspired with recipes, tips, and see what fellow chefs are cooking up!